Landing Pages

InstaPage Review: Quickest Way to Better Results? [Tested 2023]

InstaPage Review: Quickest Way to Better Results? [Tested 2023]
June 9, 2023
Liam Langers

Quick Read

Looking for a smart and efficient marketing tool? InstaPage might just be the one you need.

Here at Big Brain Solution, we've found it to be a powerhouse for creating lightning-fast landing pages and generating AI content.

Admittedly, it asks for a decent budget, but if you're eyeing top-notch landing page optimization, it's a worthy investment.

And the good news? You can take it on a test drive with their 14-day trial.

Intrigued? Swing by the InstaPage website to start your adventure.

Ever find yourself tangled in the labyrinth of digital marketing tools available today, trying to find that perfect one that can help simplify your tasks and boost your conversions?

Well, you're not alone! We, at Big Brain Solution, regularly evaluate a variety of tools to figure out which ones really deliver on their promises.

Today, we're delving into an in-depth review of one such tool – InstaPage.

In this review, I'll be combining the hard facts and our own experience about the key features of InstaPage, the benefits it can bring to your team, the cost-effectiveness of its plans, and the support you can expect.

After I'll give you a quick overview of all the pros and cons.

We’ll even put InstaPage head-to-head with some of its competitors to give you a wider perspective.

Furthermore, we'll walk you through the steps on getting started with InstaPage and throw in some additional tips to maximize its potential.

And yes, we’ve had our hands all over it, testing it, scrutinizing it, pushing its buttons, just to give you an unadulterated perspective.

Our goal is to help you decide if InstaPage could be a good fit for your needs. So, buckle up and let’s get started!

What is InstaPage?

At its core, InstaPage is a platform designed to help marketers optimize their conversions and reduce costs by providing relevant landing page experiences.

In simpler terms, it's a tool aimed at ensuring your landing pages really land their mark, encouraging your visitors to take action and convert.

Its versatility is its strong suit, offering features ranging from building conversion-focused landing pages to personalizing content for each audience segment.

But hold your horses, we will delve into these details later.

For now, just know that InstaPage is a comprehensive tool that seeks to amplify your online marketing efforts by focusing on conversions.

Key features of InstaPage

Key Features of InstaPage

Now that you know what InstaPage is, let's delve a bit deeper and uncover the vast repertoire of features it offers.

This robust platform truly strives to be an all-in-one solution for your landing page needs, offering everything from page building and experimentation to AI-generated content and collaborative tools.

Here's a snapshot of what you can expect:

Landing Pages

Landing pages are the bread and butter of InstaPage.

It provides a smooth and straightforward interface to build conversion-focused landing pages without needing a developer by your side.

Say goodbye to the days of generic pages; with InstaPage, you can create unique, mobile-responsive landing pages that match your ad campaigns and amplify your brand's identity.


This is where the magic happens. InstaPage offers you the tools to test your landing pages and optimize them for higher conversions.

With detailed heatmaps and A/B testing, you can gain a deep understanding of on-page behavior and iterate based on what performs best.


Ever wished you could deliver tailored experiences to every visitor? With InstaPage, you can.

Its personalization feature allows you to increase engagement and conversions by creating unique landing page experiences for each ad and target audience.


InstaPage's AdMap® feature lets you launch campaigns faster with intuitive workflows, allowing team members to work in parallel.

You can speed up the review process and simplify your team’s workflow with instant feedback, real-time edits, and secure sharing with external stakeholders.

AI-Generated Content

Embracing the future, InstaPage offers intelligent landing pages powered by AI.

You can instantly generate content for each audience and ad group, accelerating experimentation without the hassle of time-consuming rewrites.


InstaPage emphasizes real-time collaboration among team members, offering instant feedback and real-time edits.

You can share your work securely with external stakeholders, ensuring everyone's on the same page.

Also, I really liked that we could use InstaPage with our other tools! With over 120 integrations, InstaPage can seamlessly connect with your preferred advertising, CRM, email, eCommerce, marketing, and sales solutions.

InstaPage benefits based on our experience

How InstaPage Benefits Your Team (Our Experience)

Now, we've gone through all the shiny features InstaPage has to offer, but the real question is - what did all these features mean for us at Big Brain Solution?

This is where it becomes fun, so allow me to share our experience at the Big Brain office:

Creating More Engaging Landing Pages

Remember the late-night brainstorming sessions we had for that new product launch?

We had a solid campaign in mind, but we were struggling to create landing pages that really captured our vision.

That's where InstaPage came in.

Using their intuitive interface, we were able to build engaging, conversion-focused landing pages.

The drag-and-drop builder made it really easy to add, remove, and rearrange elements, giving us all the flexibility we needed to bring even our most absurd ideas to life.

Accelerated Testing and Optimization Process

We all recall that A/B test that was causing us sleepless nights, don't we? It was like shooting in the dark, making guesses and hoping for the best.

InstaPage's experimentation features were a game-changer.

The heatmaps gave us insights into user behavior on our landing pages, and we could use these insights to make informed decisions during our A/B tests.

The end result? We significantly improved our conversion rates, all thanks to the data-backed decisions we could make.

Delivering Personalized Experiences

There was one ad campaign in particular that we were all excited about (can you relate?).

We had different target audiences, and we wanted each one of them to have a unique landing page experience.

Sounds like a massive task, right? Not with InstaPage.

Their personalization feature let us dynamically deliver tailored landing page experiences to each audience.

It was as if we had a magic wand that created perfectly suited landing pages for each ad group at the flick of a wrist.

Efficient Collaboration

Remember when we had to wait for feedback, edit, share again, and repeat? Those days are long gone.

With InstaPage's real-time collaboration tools, we could share our work with each other and even external stakeholders.

Feedback came in quickly, edits were made in real time, and the entire process became so much more efficient.

Harnessing the Power of AI

Now, this was new territory for us. AI-generated content?

Not so long ago, this could've been straight out of a sci-fi movie. But with InstaPage, we saw it in action.

We used the AI content generator to create headlines, paragraphs, and CTAs for our landing pages.

This tool allowed us to experiment with different versions of our content without spending hours on rewrites.

In essence, InstaPage turned out to be more than just a landing page builder for us.

It became a powerful ally in our marketing strategy, providing us with the tools and insights we needed to create high-performing landing pages.

While we certainly experienced a learning curve, the outcomes were definitely worth it.

InstaPage pricing: comparing the plans

Pricing and Plans

It's all fun and games exploring fascinating features, but at the end of the day, the numbers speak the loudest.

Here comes the crucial question – "Will this set my budget on fire?" Let's find out.


First in line is the BUILD plan, your gateway to crafting engaging, conversion-driven landing pages.

A monthly billing cycle places this package at $299 per month. However, an annual commitment knocks down the price to $199 per month.

If you'd like a taste of the InstaPage experience before fully committing, a 14-day trial awaits.


For those ready to take their marketing game to the next level, the CONVERT plan offers a more tailored approach.

This plan adopts a 'customized pricing' approach, meaning the cost is adjusted to suit your specific objectives and business operations, much like a tailored suit designed to fit you perfectly.

While 'customized pricing' may leave you hanging on the exact dollar figure, it opens the door to a more personalized solution. It's more suitable for businesses with distinct requirements.

Let's not sugarcoat it - InstaPage, with its suite of features and advantages, isn't what most would label as economical.

However, when you consider the potential uplift in conversion rates, it could be an investment worth considering.

Like any tool, the magic lies in finding a harmony between the value it delivers and the financial commitment it demands.

To delve into the most current and detailed information, head over to their official pricing page.

Customer support of InstaPage

Customer Support and Resources

After the budget checks and the features marvel, comes the inevitable question – "What happens when I hit a roadblock?"

We've all been there, stuck between a problem and its elusive solution, wishing for a helping hand.

This is where customer support and resources come into play.

Customer Support

During our InstaPage exploration, we were pleased to find that their customer support services were not just about resolving issues; they felt like a conversation with a friend who happens to be an expert.

Their support channels include live chat and a system for submitting a request, offering both immediate assistance and the option to explore more complex issues at length.


The ocean of knowledge doesn't stop at customer support. With InstaPage, there's an expansive ecosystem of resources that covers a vast range of topics.

This bank of knowledge caters to anyone who wishes to explore, understand, or master the art of landing page creation.

You can take a deep dive into the intricacies of landing page design through their blog and resource library, or grab a quick snapshot of successful practices via landing page examples.

For the visual learners, webinars offer an interactive approach to understanding the platform.

InstaPage pros and cons: a quick overview

Pros and Cons

No tool is perfect, and InstaPage is no exception.

Even as it shines in certain aspects, there are areas where it can leave a user desiring more.

Our team at Big Brain Solutions explored the platform extensively, and here are our balanced findings on what we loved and what we thought could use a bit of tweaking.


  • Straightforward Landing Page Builder: Navigating the interface of InstaPage's landing page builder is smooth sailing. From seasoned professionals to digital marketing rookies, it caters to all skill levels. The platform's design frees you from the technical complexities of coding, offering a space where creativity can flow unimpeded.
  • Lightning Fast Page Load Speed: Slow-loading pages are a thing of the past with InstaPage. Their proprietary AMP and Thor Render Engine® technology make sure your landing pages load at blazing speeds. It's a win-win situation - you get the competitive edge of quick loading times, and your visitors enjoy a seamless browsing experience.
  • Advanced A/B Testing and Heatmaps: InstaPage provides you with advanced A/B testing options and detailed heatmaps. This makes it easy to understand user behavior on your landing page and tweak your design and content accordingly.
  • AI-Powered Content Creation: The platform's AI Content Generator is a blessing when you need to generate content for different audiences and ad groups swiftly. It creates AI-made headlines, paragraphs, and CTAs, speeding up the process of experimentation.


  • Costly: For those working with a limited budget, particularly small businesses or individuals, the price tag of InstaPage may raise eyebrows. That said, we believe that its value should be assessed within the context of your unique needs and the potential returns it can offer.
  • Limited Customization in Lower Plans: The BUILD plan, although packed with essential features, does come with some limitations in terms of customization. To access advanced personalization features, users need to upgrade to the CONVERT plan.
  • Learning Curve: While InstaPage does an excellent job of making the landing page creation process simple, there's still a slight learning curve. This is something to think about if you're entirely new to digital marketing, however it's a good opportunity to learn.
Alternatives to InstaPage

InstaPage vs. Competitors: Best Alternatives

There's no shortage of landing page builders out there, each with its unique strengths and weaknesses.

We've compared InstaPage to four of its biggest competitors: PureLander, Leadpages, Unbounce, and Convertri.

So let's dive into the differences and similarities, and see which platform might best meet your needs.

InstaPage vs. PureLander

PureLander is a standout choice for beginners, due to its simple interface and affordability. If you're just getting started with landing pages, and you don't need all the bells and whistles, PureLander could be your perfect match. It's notably easier on the budget, making it an attractive option for small businesses and entrepreneurs.

On the other hand, InstaPage shines with its advanced features. Its AI-powered content generator, high-speed page loading, and robust A/B testing capabilities put it a cut above PureLander for users who need a more comprehensive set of tools.

PureLander Review

InstaPage vs. Leadpages

Leadpages is a versatile tool with a focus on small businesses. It offers a wider range of templates compared to InstaPage and also supports e-commerce capabilities. So if you're a small e-commerce business and need a variety of template choices, Leadpages might be the way to go.

However, InstaPage's unparalleled page load speed and superior testing capabilities place it ahead for marketers who prioritize speed and data-driven decision-making.

Leadpages Review

InstaPage vs. Unbounce

Unbounce is highly respected in the landing page builder market, not just for its flexible customization options, but also for its strong AI capabilities. It incorporates a dynamic text replacement feature which optimizes PPC campaigns, and its Smart Traffic™ feature uses AI to route visitors to the variant where they're most likely to convert. If your strategy leans heavily on pay-per-click advertising and you want to utilize the power of AI to improve conversion rates, Unbounce might be your best bet.

However, while Unbounce might edge out in AI utilization for traffic routing, InstaPage still impresses with its own AI-powered content generation. For marketers who are often tasked with generating a lot of content quickly, this feature could be a real lifesaver. Add in InstaPage's Thor Render Engine® for fast page loading, and it becomes a compelling choice for those who value speed and efficiency.

Unbounce Review

InstaPage vs. Convertri

Convertri stands out with its free-form page builder, which offers a higher level of customization compared to other tools, including InstaPage. If your landing pages require a unique layout and high level of customization, Convertri might be your pick.

However, if your priority lies in quick page loading and advanced testing features, InstaPage might be a more suitable choice, thanks to its AMP technology and comprehensive A/B testing options.

Convertri Review
Getting started with InstaPage and additional tips

Who Should Use InstaPage?

InstaPage can be an asset for any organization, but particularly for those focusing on marketing campaigns.

From small business owners looking to kick-start their online presence to larger corporations seeking to enhance their marketing outreach, InstaPage has a lot to offer.

Startups might find the simple interface and multitude of templates very helpful in launching their digital footprint. The easy customization allows them to project their brand identity right from the start.

For Digital Marketers, InstaPage's advanced A/B testing capabilities and comprehensive analytics could be invaluable tools in measuring campaign effectiveness and optimizing conversion rates. If you're a marketer who prioritizes data-driven decisions, this platform might be a good fit.

Web designers and developers seeking a tool that allows for creative freedom without requiring heavy coding will also find InstaPage's interface quite enjoyable. The flexibility in design it offers without diving deep into coding specifics makes it a practical choice for professionals and enthusiasts alike.

Getting Started with InstaPage

Starting with InstaPage is as easy as 1-2-3:

  1. Sign Up: Visit InstaPage to sign up for an account.
  2. Choose a Template: After setting up your account, you can select a template for your landing page from their vast collection. You can also choose to start from scratch if you want to share your creativity with the world.
  3. Customize: With your template chosen, the next step is to customize the landing page to match your brand. You can adjust fonts, images, colors, and more to create a cohesive look.
  4. Publish: Once you've made your changes and are happy with the design, hit the 'Publish' button. Your landing page is now live and ready to start converting visitors!

Additional Tips to Maximize the Potential of InstaPage

InstaPage is a powerful tool, but to squeeze out its full potential, here are a few extra tips:

  • Make use of A/B testing: One of InstaPage's strengths is its sophisticated A/B testing feature. Use this to test different versions of your landing pages and optimize them based on real data.
  • Invest time in the design: Your landing page is often the first interaction potential customers have with your brand. Spend time refining the design to ensure it's not only visually appealing but also aligned with your brand image.
  • Leverage analytics: InstaPage provides insightful analytics. Use these to understand how visitors interact with your page and make improvements accordingly.

Remember, the real power of InstaPage (or any tool) lies not just in its features but in how effectively you use them!

Our opinion of InstaPage


After tinkering with numerous marketing tools here at Big Brain Solution, we can confidently tell you that InstaPage is definitely worth the attention it gets.

What has really impressed us are the two distinct features it offers: AI content generation and the ability to create fast landing pages.

Creating a webpage was almost as quick as whipping up a cup of coffee! Now, that's a tool which respects your time and efficiency.

True, InstaPage may require a little more investment than some other tools out there.

Yet, if you value quality and effectiveness, it justifies the price tag.

Here's a little nudge: InstaPage offers a 14-day trial.

Go ahead, try it for yourself! You can go to their website by clicking on this link.

We're tirelessly exploring, learning, and sharing our insights with you, and InstaPage is just one of the many exciting discoveries we've made.

Give it a go; it might just be the powerful asset you've been missing from your marketing toolkit.

InstaPage FAQs

What is InstaPage primarily used for?

InstaPage is primarily used for designing and optimizing landing pages.

It's geared towards marketers looking to increase conversion rates and generate more leads through effective landing page designs.

Can I try InstaPage before I buy a subscription?

Yes, you can. InstaPage offers a 14-day trial period where you can get hands-on experience with the platform and its features.

Is InstaPage suitable for beginners?

Absolutely! InstaPage prides itself on its user-friendly interface.

The platform is designed to make it an easy and joyful experience for both beginners and seasoned marketers with its intuitive design and easy-to-use features.

Does InstaPage have a mobile app?

As of now, InstaPage does not have a mobile app. However, you can create mobile-responsive landing pages using the desktop platform.

How does InstaPage's AI content work?

InstaPage uses artificial intelligence to assist in creating and optimizing landing page content.

This AI-driven feature helps improve the effectiveness of your landing pages by analyzing user behavior and offering personalized content suggestions.

Can InstaPage integrate with other marketing tools?

Yes, InstaPage offers seamless integrations with a wide range of other marketing tools, including email marketing services, CRM software, social media platforms, and more.

Is InstaPage a good choice for a large team?

With its team collaboration features and comprehensive capabilities, InstaPage can be a good fit for large teams.

Does InstaPage offer eCommerce features?

Yes, InstaPage does provide eCommerce features such as secure checkout pages and payment processing integrations.

How good is InstaPage's customer support?

InstaPage offers a variety of support channels including a dedicated help center, live chat, email support, and even webinars.

From our experience, their support team is prompt and helpful.

Is InstaPage more expensive than its competitors?

InstaPage does come with a higher price tag compared to some of its competitors.

However, considering its extensive features and benefits, many find it to be worth the investment.

What are the alternatives to InstaPage?

There are several alternatives to InstaPage.

Some popular ones include Unbounce, Leadpages, PureLander, and Convertri, each with their unique strengths.

Can I cancel my InstaPage subscription at any time?

Yes, you can cancel your InstaPage subscription at any time.

That said, always check the terms and conditions for the most accurate details on their refund policy.