Landing Pages

LeadPages Review: Easy Way To Massive Profits? [Tested 2023]

LeadPages Review: Easy Way To Massive Profits? [Tested 2023]
June 9, 2023
Liam Langers

Quick Read

Look, I've tried tons of landing page builders at Big Brain Solution, but let me tell you, LeadPages hits differently.

It's user-friendly, packs in every feature you'll ever need to build a beautiful high-converting landing page, and the new AI Engine? It's a game-changer.

Whether you're dipping your toes in or have been swimming in the deep end of digital marketing, LeadPages is worth a try.

But don't take my word for it - grab your 14-day trial of LeadPages and see the magic for yourself!

The universe of digital marketing tools is indeed vast, each promising to outshine the other.

It can feel like trying to pick a star from the sky, right?

That's why we're here at Big Brain Solution - to give you the lowdown, the authentic experience of using these tools.

Today, we're diving into LeadPages. I've rolled up my sleeves, dug into this platform, and today, I'm ready to pass on the insights to you.

What is LeadPages?

First things first: What exactly is LeadPages? In its essence, LeadPages is your ally in the digital marketing arena.

It's designed to help you build captivating landing pages, attract leads, and convert those leads into dedicated customers.

Think of it as your digital marketing partner-in-crime, ready with high-quality templates, alert bars, and even the ability to perform A/B tests.

In this review, we'll uncover the core features of LeadPages, discuss the impact it has had on our team's effectiveness, delve into the pricing, evaluate their customer support, and weigh it against other market players.

My goal is for you to walk away with enough information to decide if LeadPages is a good fit for you or not.

So, are you geared up to join me on this LeadPages exploration? Let's go for it!

Key features of Leadpages

Key Features of LeadPages

Alright, now that we have the basics out of the way, let's delve deeper into the toolbox that LeadPages equips you with.

These features aren't just bells and whistles - they're the gears and cogs behind successful digital campaigns.

  • Highly customizable landing pages: LeadPages allows you to build stunning, mobile-responsive landing pages from a vast selection of templates. You can tweak these templates to fit your brand perfectly, or start from scratch if you're feeling creative.
  • Pop-ups and alert bars: If your strategy includes grabbing attention with pop-ups and alert bars, LeadPages has got your back. They are fully customizable, and you can set triggers based on user behavior.
  • Easy A/B testing: Uncertain about two headline options? Unsure if a button should be blue or green? A/B testing is your friend. LeadPages makes it super straightforward to create and analyze these tests, helping you make data-backed decisions.
  • Lead collection and conversion tools: LeadPages does a great job in facilitating seamless lead collection. You can utilize their tools to capture leads from landing pages, pop-ups, and even text messages.
  • Sub-accounts and team access: If you're part of a team, you'll appreciate this. LeadPages lets you create sub-accounts and manage user permissions for your team members.
  • Integration-friendly: One of the hallmarks of a good marketing tool is the ability to play nice with others. Thankfully, LeadPages integrates well with a wide range of other software (1,000+), including but not limited to email marketing platforms, CRM software, and social media platforms.
  • AI Engine for speedy content creation: As of recent updates, LeadPages comes with a nifty new feature, the AI Engine. This sophisticated tool will revolutionize how you create content. It's designed to whip up persuasive copy with just a click, helping you publish your pages faster than ever before.
LeadPages benefits based on our experience

How LeadPages Benefits Your Team (Our Experience)

Let me take you behind the scenes of our experience with LeadPages here at Big Brain Solutions.

It's been quite an adventure, to say the least, and we've had some significant wins.

Ease of Use

Our journey with LeadPages started on a typical Monday.

We were looking for a solution that would take the hard work out of landing page creation and boy, did LeadPages deliver!

I remember how we set it up - it was so simple and intuitive. It didn't take more than a few hours to familiarize ourselves with the tool and start creating our first landing page.

No need for extensive training or manuals, it was as intuitive as using your favorite app.

Design Customization

A couple of weeks in, we started exploring the wealth of templates that LeadPages offered. It felt like walking into a candy store.

The designs were beautiful, and the fact that they were mobile-responsive took a load off our minds.

One of our favorite experiences was when we had to launch a product in a hurry.

The team was able to quickly pick a design, customize it to match our branding, and launch it in record time.

High-Converting Landing Pages

Then came the magic. We launched our first few landing pages and started seeing an increase in conversion rates.

I still remember the excitement when we saw our lead numbers climbing.

The forms, the pop-ups, everything seemed to have a magical touch that visitors found hard to resist.

Powerful Integrations

As we dug deeper into LeadPages, we discovered its integration capabilities. It felt like unlocking a treasure chest.

We were able to connect our email marketing tool, our CRM, and even our social media platforms seamlessly.

This meant our workflows were smoother and our team was happier, not having to toggle between multiple platforms.

Innovative AI Engine

The latest addition to our LeadPages journey has been the AI Engine. This feature was like adding rocket fuel to our content creation process.

We used it for everything while creating landing page content, and we were always pleasantly surprised by the quality of suggestions.

We even held a little competition to see if we could come up with better headlines than the AI. Most of the time, we couldn't!

LeadPages pricing: comparing the plans

Pricing and Plans

Alright, we've walked through the impressive array of features LeadPages offers and the benefits we experienced first-hand here at Big Brain Solutions.

But let's get real. We're all looking for value. A tool might be fantastic, but if it's going to break the bank, it's a no-go, right?

With that in mind, let's delve into what LeadPages might cost you.

The Standard Plan

Priced at $37 per month (billed annually), LeadPages' Standard Plan is the gateway to this brilliant platform.

Here's what you get for your investment:

  • Access to build for 1 site
  • Creation of landing pages, pop-ups, alert bars
  • Unlimited traffic & leads
  • Free custom domain
  • Free hosting
  • Mobile-responsive site templates
  • Lead notifications
  • Tech support via chat and email
  • 40+ standard integrations
  • A 1-on-1 quick start call

A bonus? You can save $144/year when you choose annual billing.

And if you're not sure, don't sweat it. There's a 14-day free trial, so you can take it for a spin before you commit.

The Pro Plan

For those who need a little extra power and versatility, the Pro Plan comes in at $74 per month (billed annually).

Here's what's added to the list of offerings from the Standard Plan:

  • You can build for 3 sites
  • Access to online sales & payments
  • Unlimited A/B split testing
  • Priority tech support, which includes phone service

The Pro Plan helps you save $300/year with the annual billing option.

And just like the Standard Plan, you get a 14-day free trial to test the waters.

For the most accurate pricing and detailed feature list, I highly recommend checking out the LeadPages pricing page directly.

In my experience, the LeadPages pricing is quite competitive considering the features you get.

Especially with the Pro Plan, the option for unlimited A/B testing and online sales makes it a worthy investment.

However, I'd recommend starting with the Standard Plan if you're new to landing page builders.

It offers a robust set of features for a pretty reasonable price, and you can always upgrade once you feel the need for more firepower.

Customer support of Leadpages

Customer Support and Resources

Here at Big Brain Solutions, we like to say, "a product is only as good as its support." And this is where LeadPages truly shines.

The level of customer support we've experienced has been phenomenal, making us feel well taken care of.

Their proactive approach to resolving our queries truly exceeded our expectations.

Technical Support: A Hand When You Need It

In our experience, LeadPages' technical support was always at the ready to lend a hand when we ran into any difficulties.

You remember those all-nighters working on a big project and suddenly running into a snag?

Well, their chat and email support (Standard Plan) and the added phone service (Pro Plan) became a lifesaver during those crunch times.

Learning and Upgrading with Webinars and Coaching

Want to up your game? Look no further. LeadPages offers a wide array of virtual workshops, coaching, and success sessions.

These resources not only helped us get the most out of the tool but also broadened our understanding of digital marketing.

Their interactive webinars made learning fun and practical, and their coaching sessions felt personalized and productive.

Vibrant Online Community

Another aspect we adored was the online community. It's a vibrant space to connect with thousands of like-minded professionals.

Sharing experiences, insights, or troubleshooting together, it's a great place to learn and grow.

It felt like being part of a big family of digital marketers and small business owners!

A Wealth of Free Resources

Finally, we loved the library of free resources LeadPages provides.

Their collection of digital marketing materials, eBooks, guides, and inspiration is vast and highly educational.

They aren't just trying to sell you a tool, they're genuinely interested in helping you grow your business.

LeadPages pros and cons: a quick overview

Pros and Cons of LeadPages

Hey, no tool is perfect, right? So let's break down the ups and downs of LeadPages, based on our time using it.

The good news is that the pros heavily outweigh the cons in our experience.

But let's dive right into it.


  • Ease of Use: This is probably one of our favorite things about LeadPages. Its intuitive, drag-and-drop interface means you don't have to be a tech wizard to create professional and attractive landing pages.
  • Robust Features: With everything from the 1,000+ integrations to the newly introduced AI Engine for content creation, LeadPages really packs a punch when it comes to features.
  • High-Quality Templates: The plethora of pre-designed, mobile-responsive templates made our work simpler and faster, while ensuring top-notch quality.
  • Excellent Support and Resources: As mentioned earlier, their customer support, webinars, and free resources have been invaluable to us in our journey.
  • Great for Conversions: At the end of the day, we noticed a significant improvement in our conversions. LeadPages is built for this, and it truly delivers.


  • Limited Customization: While the templates are fantastic, there is a limit to how much you can customize them, especially if you're aiming for a very specific design.
  • Price Point: While you do get a lot of bang for your buck, the price point might be a bit steep for smaller businesses or freelancers. Although, in our opinion, the benefits do justify the costs.
Alternatives to Leadpages

LeadPages Vs. Competitors

Alright, let's put LeadPages in the ring with some of its competitors: PureLander, InstaPage, Unbounce, and Convertri.

Each tool has its strengths and weaknesses, and choosing the right one really depends on your specific needs and goals.

LeadPages vs. PureLander

PureLander is a fantastic tool, especially if you're looking to get started quickly and without breaking the bank.

Its main strength is its simplicity and affordability. However, when it comes to the breadth and depth of features, LeadPages is a clear winner.

From the AI Engine to the 1,000+ integrations, LeadPages offers a more comprehensive solution.

PureLander shines for beginners on a tight budget, while LeadPages is a great choice for businesses seeking an all-inclusive landing page builder with advanced features.

PureLander Review

LeadPages vs. InstaPage

This is a closer match. Both tools come with a wide array of features and focus on conversion-optimized landing pages.

And, they both boast AI content creation features. LeadPages' AI Engine and InstaPage's AI content make the task of content creation easier and faster.

However, LeadPages wins on the price point and the sheer number of integrations.

On the other hand, InstaPage stands out for its collaborative features which make it a great pick for teams.

InstaPage might be your go-to if you have a higher budget and are looking to collaborate seamlessly with your team members, but LeadPages still comes out on top for businesses looking for a more affordable, yet feature-packed solution.

InstaPage Review

LeadPages vs. Unbounce

Unbounce is a robust competitor with its AI content and smart traffic features, providing a different approach to conversions.

Their AI-driven traffic allocation can automatically optimize for better conversions, which is a big plus.

LeadPages, however, offers a wider variety of templates, and its ease of use might give it an edge, especially for non-technical users.

Unbounce could be a great option if you're after AI-driven optimizations and automated traffic distribution, while LeadPages stands out for its user-friendliness and variety of high-quality templates.

Unbounce Review

LeadPages vs. Convertri

Convertri shines in the speed department. Their pages load incredibly fast, which can be a significant factor in conversions.

However, their template variety and design flexibility aren't quite up to par with LeadPages.

Convertri is a solid option for anyone who's all about speed, but their feature set isn't as extensive as LeadPages.

If page loading speed is a key factor for you, Convertri might be a good fit, whereas LeadPages' more comprehensive feature set and template variety make it a strong choice for businesses looking for a more all-round solution.

Convertri Review
Getting started with LeadPages and additional tips

Who Should Use LeadPages?

LeadPages is a goldmine for small to medium-sized businesses, freelancers, entrepreneurs, and marketing professionals.

If you're looking to create high-converting landing pages, alert bars, pop-ups, or even full websites without needing a degree in computer science, LeadPages is for you.

Nonprofits and educational institutions can also benefit from LeadPages to drive engagement and get their messages across effectively.

Now, if you're running an enterprise or a larger organization, you might require more extensive customization options or team collaboration features, so it's wise to assess your needs before jumping in.

Getting Started with LeadPages

Ready to get started with LeadPages?

Here's a quick step-by-step guide:

  1. Head over to LeadPages' official website and sign up for the 14-day free trial. This gives you a risk-free opportunity to take the platform for a spin.
  2. Once your account is set up, dive into the dashboard. Here, you'll find all the tools and features at your disposal. It might be a little overwhelming at first, but take your time and explore. The layout is intuitive and user-friendly.
  3. Choose a template for your first landing page. There are hundreds to choose from, catering to various industries and campaign types.
  4. Customize your chosen template. Add your branding, images, and copy. This is where the magic happens!
  5. Integrate with your preferred marketing tools. Whether you're using MailChimp, Shopify, or Zapier, LeadPages makes it easy to sync with your favorite platforms.
  6. Once you're satisfied with your landing page, hit publish! Monitor your stats in the LeadPages dashboard and start driving traffic to your new page.

Additional Tips to Maximize the Potential of LeadPages

To wrap things up, here are a few pro-tips to get the most out of LeadPages:

  • A/B Testing: Don’t be afraid to experiment with different elements on your landing page. Try out different headlines, images, or call-to-action buttons, and let the data guide your decisions.
  • Use the AI Engine: Make the most of the AI Engine for content creation. This feature is a lifesaver when you're stuck for headlines or need some inspiration for your copy.
  • Integrate, Integrate, Integrate: Harness the power of LeadPages' extensive integrations. Syncing up with your other marketing tools can save time and streamline your processes.
  • Mobile Optimization: Always preview your pages on different devices. With the majority of web browsing happening on mobile, you can't afford to ignore mobile optimization.
  • Webinars and Resources: LeadPages has an extensive library of resources, including webinars, courses, and eBooks. Utilize these to improve your skills and stay on top of industry trends.
Our opinion of Leadpages


And there you have it - a comprehensive scoop on LeadPages, straight from someone who's been in the trenches with it.

At Big Brain Solution, we don't just share theoretical knowledge; we get our hands dirty, testing out tools and sharing our genuine experiences, the good, the bad, and the unexpected surprises, so that you can make the best decisions for your business.

From my time using LeadPages, it's clear this platform packs a punch.

The ease of creating landing pages, the extensive array of integrations, the new AI Engine (a godsend for overcoming creative block), and the overall flexibility it offers - it's a platform that has the potential to skyrocket your marketing game.

But of course, it's important to remember that tools are just tools.

They’re here to facilitate our work, make it more efficient, but the real magic happens when we wield them effectively.

If you ask me, the true power of LeadPages lies in your hands, and how you adapt it to your unique business needs.

And finally, the deciding moment - is LeadPages the right fit for you? That's something only you can answer.

So why not give it a spin? After all, the best way to learn is by doing.

Here's the link to the LeadPages site where you can start your 14-day free trial. Get in there, explore, create, and let the platform surprise you.

Cheers to your marketing success! And remember, you have the full authority to make the right choice.

Happy landing page creating!

LeadPages FAQs

What exactly is LeadPages?

LeadPages is a digital marketing platform focused on helping businesses create effective landing pages, pop-ups, and alert bars.

It offers a suite of features and a vast array of integrations to help you boost your conversion rates.

How easy is it to use LeadPages?

One of the standout aspects of LeadPages is its user-friendly interface. It's designed to be intuitive and easy to navigate, even if you're not a tech wizard.

Plus, they provide a wealth of resources to help you get started.

What kind of businesses can benefit from LeadPages?

Businesses of all shapes and sizes can reap the benefits of LeadPages.

Whether you're a solo entrepreneur or part of a large corporation, if you're looking to enhance your online marketing strategy and increase conversions, LeadPages could be a great fit for you.

What is the AI Engine in LeadPages?

The AI Engine is a powerful tool that uses artificial intelligence to generate content for your landing pages.

It can suggest headlines, inspire new content angles, and ultimately speed up the content creation process.

Does LeadPages integrate with other platforms?

Absolutely, LeadPages offers over 1,000+ integrations with popular platforms like Mailchimp, Google Analytics, Zapier, and many others.

Can I try LeadPages for free?

Yes, LeadPages offers a 14-day free trial for both of their plans.

This gives you the opportunity to test out the platform and see if it aligns with your business needs.

What's the difference between the Standard and Pro plans?

The Pro plan offers all features of the Standard plan, plus a few extras.

These include the ability to make online sales and payments directly through your landing pages and unlimited A/B split testing.

Additionally, the Pro plan supports up to three sites, while the Standard plan supports one.

What kind of customer support does LeadPages offer?

LeadPages offers tech support via chat and email for the Standard plan, and phone support is included for the Pro plan.

They also have an extensive Help Center, webinars, coaching sessions, and an online community for additional support.

Can I use LeadPages for email marketing?

While LeadPages doesn't directly offer email marketing services, it integrates seamlessly with popular email marketing platforms.

This means you can easily collect leads through your landing pages and funnel them into your email marketing campaigns.

Can I use LeadPages to sell products directly?

Yes, if you're subscribed to the Pro plan, you can make online sales and accept payments directly through your landing pages.

What if I decide to cancel my LeadPages subscription?

You can cancel your subscription at any time.

LeadPages operates on a monthly or annual subscription basis, so once you cancel, you'll have access until the end of your billing cycle.

Is LeadPages mobile responsive?

Yes, all of LeadPages' templates are mobile-responsive.

This means your landing pages will look great and function well on any device, be it a smartphone, tablet, or desktop.