Content Management

Mouseflow Review: Improve UX and Conversions? [Tested 2023]

Mouseflow Review: Improve UX and Conversions? [Tested 2023]
June 9, 2023
Liam Langers

Quick Read

As part of the Big Brain Solution team, I tested Mouseflow and found it to be an incredibly insightful tool for diving deep into user behavior and fine-tuning website performance.

With its robust features like session replay, a variety of heatmaps, conversion funnels, form analytics, and user feedback, I could make informed decisions to enhance user experience.

It may be a bit pricey and have a learning curve, but trust me, it's well worth the investment for those committed to taking their website to new heights.

If you're pressed for time, I recommend trying Mouseflow's free plan or their 14-day trial to witness the benefits firsthand.

Ready to level up your website? Visit their website to get started with Mouseflow now!

After hearing a lot about Mouseflow, my team and I decided to give it a try to see if it could help us understand user behavior on our website and ultimately boost conversions and improve user experience.

In this review, I'll share my experience and insights to help you decide whether Mouseflow is the right tool for you.

What is Mouseflow?

Mouseflow is a web analytics and user behavior tracking tool designed to provide valuable insights into how users interact with your website.

It records user sessions, tracks their actions, and visualizes their behavior through various features such as session replays, heatmaps, and conversion funnels.

The aim is to help you identify areas of improvement, fix usability issues, and optimize your website for better performance and user experience.

Key features of Mouseflow

Features of Mouseflow

While testing Mouseflow, I had the chance to dive into its various features that helped me gain valuable insights into user interactions on our website.

Here are some of the standout features that I found particularly useful:

Session Replays

Mouseflow records every user session on your website, allowing you to watch and analyze how visitors engage with your content.

This feature helped me pinpoint pain points and areas where users faced difficulties or confusion.

It's like having a front-row seat to your user's journey, which I found incredibly enlightening.


Mouseflow offers six types of heatmaps, including click, movement, scroll, attention, geography, and live heatmaps.

These visual representations of user behavior provided me with a clear overview of which parts of the website were performing well and which needed improvement.

I especially appreciated how the attention heatmap highlighted which sections captivated users' interest the most.

Conversion Funnels

The conversion funnel feature allowed me to track users' progress through specific pathways on the website, such as the checkout process or sign-up flow.

By analyzing where users dropped off or abandoned the process, I was able to identify areas that required optimization to improve conversion rates.

Form Analytics

Mouseflow's form analytics feature offered a field-by-field analysis of user interactions with our website's forms.

This allowed me to understand which fields caused friction, leading to form abandonment or lower conversion rates.

Armed with this information, I could make informed decisions on how to streamline and optimize our forms for a better user experience and higher conversions.


The feedback feature in Mouseflow lets you create custom surveys and target specific user segments.

During our testing, we collected valuable feedback from users that helped us uncover issues we might not have found otherwise.

Friction Score

Mouseflow's proprietary Friction Score calculates an average satisfaction level for your website visitors based on over seven friction events.

This feature helped me prioritize areas that needed improvement and convert user frustration into revenue-driving opportunities.

Benefits of Mouseflow

Features are great, but there's something more important: what are the actual benefits you can expect from Mouseflow?

Here are some of the most significant ones I experienced:

In-Depth User Behavior Analysis

Mouseflow enabled me to delve deep into user behavior on our website.

The session replays and heatmaps provided me with a clear understanding of how users interact with our content, which elements attract their attention, and where they face challenges.

This invaluable data helped me make informed decisions on optimizing our website's design and functionality.

Improved Conversion Rates

By analyzing the conversion funnels and form analytics, I identified bottlenecks and friction points in our website's user journey.

By addressing these issues and optimizing our website, we were able to improve our conversion rates significantly.

Mouseflow was instrumental in helping me pinpoint areas that needed improvement and take action to increase conversions.

Better User Experience

Mouseflow's features allowed me to gain insights into our website's user experience, from the initial landing to the final conversion.

By understanding user behavior and addressing pain points, I was able to enhance the overall user experience, leading to higher user satisfaction and engagement.

Informed Decision Making

Mouseflow's data-driven approach provided me with a solid foundation for making strategic decisions about our website.

The Friction Score feature helped me prioritize areas that needed attention, ultimately enabling me to focus on the most critical aspects of our website's performance.

Efficient Use of Time and Resources

Mouseflow's suite of features and integrations allowed me to streamline my workflow and work more efficiently.

By having all these tools in one place, I could quickly identify issues, implement changes, and measure results without having to switch between multiple platforms.


One of the aspects of Mouseflow that I found particularly useful was its extensive range of integrations.

I was able to seamlessly connect Mouseflow with other tools and platforms, which made it easier to synchronize and analyze data from various sources.

This allowed me to gain even more insights and make better-informed decisions.

Here are some of the key integrations that Mouseflow can connect with:

Google Analytics

By integrating Mouseflow with Google Analytics, users can enrich their website's data and dive deeper into user behavior.

This connection makes it simple to track user interactions and correlate them with metrics such as bounce rate, session duration, and conversion rate.


Mouseflow offers a straightforward integration with WordPress, allowing users to easily implement the tool on their websites.

With the help of a dedicated plugin, users can quickly set up Mouseflow and start tracking user behavior.


For those running an e-commerce store on Shopify, Mouseflow can be integrated to help improve the customer experience and boost conversions.

The platform provides valuable insights into user behavior, which can be used to optimize the shopping experience and reduce cart abandonment.


Connecting Mouseflow with HubSpot enables users to better understand their leads and customers.

By combining the insights from Mouseflow with the CRM capabilities of HubSpot, it becomes easier to create personalized marketing campaigns and improve customer engagement.

These are just a few examples of the numerous integrations available with Mouseflow.

Other notable integrations include Squarespace, Wix, Unbounce, Weebly, Drupal, and more.

The wide range of integrations ensures that Mouseflow can be easily adapted to various platforms and business needs.

Mouseflow Pricing: comparing the plans

Pricing and Plans

What I really like about their pricing is that there are a lot of plans available for different needs and budgets, including a free plan.

Also, the 14-day free trial makes sure you're not wasting money on a tool you don't need.

Here's a quick overview of the main plans available:

Free Plan

Mouseflow offers a Free plan that includes 500 recordings per month, 1 website, 1 month of storage, and unlimited page views.

This plan can be used for free forever, making it an excellent option for those just starting with website analytics.

Starter Plan

The Starter plan costs $31 per month when paid annually and includes 5,000 recordings per month, 1 website, 3 months of storage, and unlimited page views.

This plan is perfect for smaller websites and businesses that need access to the core features of Mouseflow.

Growth Plan

At $109 per month when paid annually, the Growth plan is designed for growing businesses. It includes 15,000 recordings per month, 3 websites, 6 months of storage, and unlimited page views.

This plan offers more advanced features and a higher number of recorded sessions.

Business Plan

The Business plan costs $219 per month when paid annually and comes with 50,000 recordings per month, 5 websites, 12 months of storage, and unlimited page views.

This plan is suitable for larger organizations or those with more complex needs.

Pro Plan

For those who need even more capacity, the Pro plan is priced at $399 per month when paid annually.

It includes 150,000 recordings per month, 10 websites, 12 months of storage, and unlimited page views.

Enterprise Plan

Mouseflow also offers a customizable Enterprise plan for organizations with specific requirements.

This plan includes 200,000+ recordings per month, 10+ websites, 12 months of storage, and unlimited page views.

You'll need to contact Mouseflow's sales team to create a tailored solution.

For the most accurate and up-to-date information on pricing and included features, I recommend visiting Mouseflow's pricing page here. Keep in mind that these prices are for annual plans, which are 20% cheaper than monthly plans.

Aside from the 14-day trial, Mouseflow offers a personalized demo for those who want to explore the platform with the guidance of an expert.

This is a great opportunity to ask questions, get customized recommendations, and learn how to maximize the benefits of Mouseflow for your specific needs.

Customer support of Mouseflow

Customer Support and Resources

During my time using Mouseflow, I had the chance to interact with their customer support team and explore the resources they offer.

I must say, I was quite impressed with their dedication to helping users get the most out of the platform.

Responsive Support

Mouseflow provides support through various channels, such as phone, chat, and email.

I found their team to be responsive and knowledgeable, addressing my questions and concerns in a timely manner.

It's clear that they prioritize customer satisfaction and are committed to assisting users in making the most of the tool.

Global Coverage

One aspect that stood out to me is Mouseflow's global coverage.

No matter my time zone or working hours, I felt reassured knowing that their support team was available to help me.

This level of accessibility is essential for businesses operating across different time zones.

Helpful Resources

Mouseflow's website is packed with helpful resources to ensure users can make the most of the platform.

The Mouseflow Blog features expert insights on the latest trends in website analytics, user behavior, and conversion optimization.

Their How-to Videos provide quick and easy-to-follow tutorials for mastering the platform's features.

Additionally, the Help Center contains step-by-step guides, making it simple to find answers to common questions.

ROI Calculator

Mouseflow also offers an ROI Calculator to help potential users estimate the return on investment they can expect from using the tool.

This resource can be especially helpful when deciding whether Mouseflow is the right fit for your business.

Customer reviews of Mouseflow

User Reviews and Testimonials

Before I wrap up my review, I wanted to share some user reviews and testimonials I came across while researching Mouseflow.

This will give you a broader perspective on how others have experienced the platform.

Positive Feedback

Many users seem to be quite happy with Mouseflow. They praise the platform for its easy-to-use interface and powerful features.

Users appreciate the insights they can gather from heatmaps, session replays, and form analytics.

They feel that Mouseflow helps them understand visitor behavior, optimize their websites, and ultimately increase conversions.

One user mentioned, "Mouseflow has been a game-changer for our business. It's allowed us to understand user behavior in ways we never thought possible, helping us identify issues and optimize our website. We've seen a significant increase in conversion rates since implementing Mouseflow."

Room for Improvement

While most of the reviews I found were positive, some users did mention areas where they believe Mouseflow could improve.

A few users found the pricing a bit expensive, especially for smaller businesses.

Some also mentioned that the platform can be difficult to navigate at first, and the limited number of sessions available in each plan could be a constraint for larger websites.

Another user shared, "While I love Mouseflow's features, the pricing can be a bit steep for smaller businesses like mine. Additionally, it took me some time to get used to the platform, and I sometimes wish there were more sessions included in the plans."

My Takeaway

After using Mouseflow myself and reading user reviews, I can confidently say that this tool offers valuable insights and has the potential to significantly impact website optimization and conversion rates.

While there's always room for improvement, such as addressing pricing concerns and navigation difficulties, the overall sentiment towards Mouseflow is positive, and I believe it's a worthy investment for businesses looking to understand their website visitors and improve their online presence.

Pros and Cons of Mouseflow: a quick overview

Pros and Cons of Mouseflow

After thoroughly testing Mouseflow and taking user reviews into account, I've compiled a list of pros and cons to help you decide if this tool is the right fit for you.


  1. Rich feature set: Mouseflow offers an impressive array of features, including session replays, six types of heatmaps, conversion funnels, form analytics, and user feedback tools. This comprehensive feature set allows you to gain valuable insights into user behavior and optimize your website.
  2. Ease of use: Despite being packed with features, Mouseflow is quite user-friendly. The platform is well-organized and easy to navigate, making it simple to find the information you need.
  3. Integration options: Mouseflow integrates with a variety of platforms, including WordPress, Shopify, HubSpot, and Google Analytics. This makes it easy to incorporate Mouseflow into your existing workflow and get even more insights from your data.
  4. Responsive customer support: Mouseflow provides excellent customer support through phone, chat, and email. Their team is knowledgeable and ready to help with any questions or issues you may have.


  1. Pricing: Some users find Mouseflow's pricing to be on the expensive side, particularly for smaller businesses. However, the platform does offer a free plan with limited features, which could be a good starting point for those with budget constraints.
  2. Initial navigation difficulties: Although Mouseflow is generally easy to use, some users mentioned that it can be difficult to navigate when first starting out. This might require a bit of a learning curve for new users.
  3. Limited number of sessions: Each Mouseflow plan comes with a limited number of session recordings, which could be a constraint for larger websites or those with high traffic volumes.
Getting started with Mouseflow and additional tips

Who Should Use Mouseflow?

Mouseflow is an excellent tool for website owners, marketers, UX/UI designers, and digital agencies seeking to understand user behavior and optimize website performance.

It's especially useful for those who want to increase conversions, improve user experience, and track the success of marketing campaigns.

Getting Started with Mouseflow

Setting up Mouseflow was a fairly easy experience.

Follow these simple steps to start optimizing your website:

  1. Sign up for a Mouseflow account: Choose a plan that suits your needs and budget, or start with the free plan if you're unsure.
  2. Add the tracking code: Once you have an account, you'll need to add the Mouseflow tracking code to your website. The platform provides step-by-step instructions on how to do this, and it's as simple as copying and pasting the code snippet into your site's source code.
  3. Explore the dashboard: After installing the tracking code, give Mouseflow some time to collect data from your website. You can then start exploring the dashboard, which provides access to all the available features, such as session replays, heatmaps, conversion funnels, and more.
  4. Analyze and optimize: Use the insights you gain from Mouseflow to identify areas for improvement, test changes, and track their impact on your website's performance.

Below you can find a quick video from Mouseflow where they explain their features.

Additional Tips to Maximize the Potential of Mouseflow

To get the most out of Mouseflow, consider these additional tips:

  1. Combine features: Don't limit yourself to just one feature. Use session replays, heatmaps, and conversion funnels together to get a comprehensive understanding of user behavior.
  2. Segment your data: Mouseflow allows you to segment data by various criteria, such as device type, traffic source, and location. Use this feature to identify specific user groups that may need targeted optimizations.
  3. Regularly review your data: Make it a habit to review your Mouseflow data regularly. This will help you stay up-to-date with user behavior trends and make informed decisions about your website's improvements.
  4. Set up custom alerts: Mouseflow lets you set up custom alerts based on specific user behaviors or events. Use this feature to stay informed about important issues, such as error pages or sudden drops in conversions.
  5. Leverage Mouseflow's support resources: If you ever get stuck or need help, don't hesitate to reach out to Mouseflow's customer support team or explore their extensive help center, blog, and how-to videos.
Our opinion of Mouseflow


After extensively testing Mouseflow, I can confidently say that it's an exceptional tool for understanding user behavior and optimizing website performance.

The comprehensive set of features, including session replays, various heatmap types, and conversion funnel analysis, helped me gain valuable insights into how users interact with my website.

As a result, I was able to make informed decisions about where to focus my efforts to improve user experience and increase conversions.

Though the platform might be a bit overwhelming at first, once you become familiar with the interface, it's straightforward to navigate.

And while some might find the pricing a bit expensive, the value it provides in terms of data-driven decision-making and improved website performance can easily justify the investment.

As a part of the Big Brain Solution team, we've tested numerous tools, and I can say that Mouseflow stands out as an exceptional choice for anyone looking to optimize their website and better understand their users.

If you're considering giving Mouseflow a try, I highly recommend it. You can visit Mouseflow's website to learn more and try it for yourself.

As they say, "fortune favors the bold" - so go ahead, give Mouseflow a try and unlock your website's full potential.

Good luck on your optimization journey, and remember, the sky's the limit!

Mouseflow FAQs

Is Mouseflow free to use?

Mouseflow offers a free plan with 500 recordings per month, for one website and one month of storage.

However, to access more advanced features, you'll need to subscribe to one of their paid plans.

Can I use Mouseflow on multiple websites?

Yes, you can use Mouseflow on multiple websites depending on the plan you choose.

The Growth plan, for example, allows you to track three websites.

How long does Mouseflow store my data?

Mouseflow's data storage duration depends on the plan you're using.

Free plan users have one month of storage, while paid plans offer storage ranging from three to twelve months.

Can I try Mouseflow before committing to a paid plan?

Yes, Mouseflow offers a 14-day free trial that allows you to test the features of their paid plans.

Does Mouseflow work with WordPress, Shopify, and other popular platforms?

Mouseflow integrates with over 30 platforms, including WordPress, Shopify, Wix, Squarespace, HubSpot, and Google Analytics.

Is Mouseflow compliant with data privacy regulations?

Mouseflow is committed to helping you maintain compliance with data privacy regulations.

They provide resources and support to help you stay secure and compliant in any region or industry.

What is Mouseflow's Friction Score?

Mouseflow's Friction Score is a proprietary metric that measures user satisfaction based on more than seven friction events.

It helps you identify user frustrations and prioritize improvements to your website.

Can I use Mouseflow to optimize my website's forms?

Yes, Mouseflow offers Form Analytics that provides field-by-field analysis of your forms, helping you identify interaction issues and increase conversions.

What types of heatmaps does Mouseflow offer?

Mouseflow offers six types of heatmaps: movement, scroll depth, attention, user geography, live, and geographical heatmaps.

These help you analyze and optimize your website's user experience.

How does Mouseflow's session replay feature work?

Session replays allow you to watch and analyze actual user behavior on your website.

Mouseflow records every user journey, making it easy to identify and resolve user frustrations.

Can I collect user feedback with Mouseflow?

Yes, Mouseflow enables you to create custom, interactive surveys to gather user feedback when and where it matters most.

What kind of support does Mouseflow offer?

Mouseflow provides support via phone, chat, and email.

They offer global coverage, ensuring you can get help no matter your time zone or working hours.