Content Management

Ninja Outreach Review: Influencer Marketing [Tested 2023]

Ninja Outreach Review: Influencer Marketing [Tested 2023]
June 9, 2023
Liam Langers

Quick Read

After testing Ninja Outreach, I can confidently say it's a fantastic influencer marketing tool that streamlines lead generation and outreach.

It boasts a massive database, handy email templates, and a user-friendly CRM system. Plus, the Chrome extension and link building features are impressive.

However, for those on a tight budget, it might be a bit pricey.

So, if you're seeking an efficient, personalized influencer marketing platform and can afford the investment, I highly recommend checking out Ninja Outreach at their website.

Discover why we at Big Brain Solution back this powerful tool!

If you're in the marketing industry, chances are you've been on the hunt for the perfect tool to help you find business leads and manage your outreach efforts.

Well, look no further, because I recently had the opportunity to test out Ninja Outreach, a tool that claims to make lead generation and outreach easier and more effective.

In this review, I'll share my experience using the platform and help you decide whether it's the right tool for you.

What is Ninja Outreach?

Ninja Outreach is an all-in-one influencer database and email outreach marketing tool designed to help you find and reach business leads quickly and efficiently.

With a massive database of millions of profiles, this platform aims to make lead generation a breeze by allowing you to search for your target niche and location keywords.

Additionally, Ninja Outreach enables you to identify business leads with higher social reach and influence by specifying your ideal follower count, number of shares, or comments per post on various social media platforms.

The tool also offers features for scheduling email outreach campaigns and managing your leads with built-in CRM functionality.

In short, it's a comprehensive solution for marketers looking to streamline their lead generation and outreach efforts.

Key features of Ninja Outreach

Features of Ninja Outreach

It's wouldn't be a review if I didn't test all of the tools Ninja Outreach offers to make lead generation and outreach more manageable.

Here's a rundown of some key features that stood out to me while using the tool:

Massive Influencer Database

The platform boasts a huge database of millions of profiles, making it easy for me to find relevant business leads by simply searching for target niche and location keywords.

This saved me a considerable amount of time that would have been spent manually searching for potential leads.

Advanced Search Queries

I was impressed with the advanced search options available on Ninja Outreach.

It allowed me to refine my search results by specifying my ideal follower count, shares, comments, and even social media platform.

This made it much easier for me to identify high-quality leads with higher social reach and engagement.

Email Outreach Campaigns

One feature I found particularly useful was the ability to schedule email outreach campaigns.

With Ninja Outreach, I could create templates, add my list of leads, and set a campaign schedule.

The platform even allowed me to automate follow-up messages, which was a game-changer in terms of efficiency.

Built-in CRM Functionality

Managing leads became more straightforward with Ninja Outreach's CRM features. I could track conversations, requests, and use the data to offer a more personalized approach to my leads.

This helped me build better relationships with potential clients and influencers.

Chrome Extension

The Chrome extension made it easy for me to add leads to my database as I browsed the web.

It automatically discarded duplicates and allowed me to review the crawled data before saving my top choices.

Benefits of Ninja Outreach

Features are great and at all, but what are the actual benefits you can expect from using this tool?

Personally, I think the following 5 benefits are most noticeable:

  1. Time-saving: Ninja Outreach is an incredible time-saver. The tool enabled me to quickly find and organize leads, allowing me to focus on creating personalized outreach campaigns instead of spending countless hours searching for relevant contacts. This efficiency gave me more time to work on other important aspects of my business.
  2. Higher Conversion Rates: With the platform's advanced search filters and CRM functionality, I was able to target high-quality leads, which resulted in better conversion rates for my campaigns. This meant I could see a better return on my investment in the tool and my outreach efforts.
  3. Increased Brand Visibility: By connecting with influencers and potential clients through Ninja Outreach, I noticed an increase in my brand's online presence. As a result, I gained more followers and saw more engagement on my social media platforms, which helped me grow my business further.
  4. Improved Relationship Building: Ninja Outreach provided me with the tools to create customized outreach campaigns, making it easier to connect with leads on a more personal level. This resulted in stronger relationships with potential clients and influencers, which is essential for long-term success.
  5. Streamlined Workflow: The platform's user-friendly interface made it simple to navigate through various features and manage campaigns. The built-in CRM functionality helped me keep track of my leads and their corresponding interactions, creating a more organized and efficient workflow.
Ninja Outreach Pricing: comparing the plans

Pricing and Plans

While Ninja Outreach has three different plans tailored to different users and budgets, I must point out that pricing starts at a somewhat expensive level.

So, for those of you working with a limited budget, this tool might be a bit of a stretch.

However, if you're ready to invest in a powerful influencer marketing tool, they've got you covered.

Here's a quick breakdown of their annual plans:

  1. Flex Plan ($155/month billed annually): Perfect for beginners who want to dip their toes into the world of influencer marketing. You'll get support chat, onboarding, one seat, one connected email, access to the 120M influencer full search, outreach to 500 influencers per month, 1,000 emails sent, five campaigns, 50 exports per month, import feature, and 50 searches per hour.
  2. Silver Plan ($255/month billed annually): Ideal for individuals ready to take their outreach game to the next level. The Silver plan includes support chat, onboarding, one seat, one connected email, 120M influencer full search, outreach to 1,000 influencers per month, 10,000 emails sent, 50 campaigns, 100 exports per month, import feature, and 50 searches per hour.
  3. Silver Plus Plan ($459/month billed annually): Designed for startups looking for a more robust solution. This plan provides support chat, onboarding, three seats, four connected emails, 120M influencer full search, outreach to 4,000 influencers per month, 15,000 emails sent, 100 campaigns, 1,000 exports per month, import feature, and 50 searches per hour.

For those of you seeking even more premium features and options, Ninja Outreach also offers a Gold plan tailored to your specific requirements.

To get the most up-to-date pricing and features, head over to Ninja Outreach's pricing page here.

If you're still unsure whether this tool is right for you, they offer a 7-day free trial, which allows you to test it out without wasting money.

Customer support of Ninja Outreach

Customer Support and Resources

Responsive Chat Support

Of course, you need to know what you can expect if you're running into a problem while using their platform.

Well, I've put it to the test, and I found their customer support to be quite helpful and responsive.

I was able to get assistance whenever I had questions or encountered any issues with the tool.

With the chat support feature, it was easy to connect with their team quickly, and they provided me with the necessary guidance to address my concerns.

Informative Knowledge Base

In addition to their responsive support team, Ninja Outreach also offers a variety of resources that I found valuable.

Their knowledge base is filled with informative articles that cover a wide range of topics, from getting started with the platform to more advanced features and techniques.

This extensive library of resources helped me understand the tool better and get the most out of my experience.

In-depth Blog Articles

Another useful resource I discovered was their blog, which features in-depth articles on influencer marketing, lead generation, and other related topics.

These blog posts not only offer valuable insights and tips but also provide real-life examples and case studies, which I found particularly interesting and applicable to my own outreach efforts.

Handy Earnings Calculators

I was also impressed with Ninja Outreach's Instagram Influencer Earnings Calculator and YouTube Influencer Earnings Calculator.

These tools allowed me to estimate the potential earnings of influencers on Instagram and YouTube, which was extremely helpful when evaluating potential collaborations.

By simply entering the URL of an Instagram post or a YouTube channel or video, I was able to get an estimated earnings range, making it easier to assess whether a partnership would be worth the investment.

Customer reviews of Ninja Outreach

User Reviews and Testimonials

Positive Feedback from Users

As I was exploring Ninja Outreach, I also took the time to check out what other users had to say about the platform.

I came across numerous testimonials and user reviews that praised the tool for its robust features and ease of use.

Many users found the influencer search functionality to be incredibly helpful, as it allowed them to quickly identify and connect with influencers in their niche.

Others mentioned the time-saving benefits of the automated email outreach and follow-up features, which enabled them to streamline their campaigns.

Some Areas for Improvement

However, not all feedback was positive.

Some users pointed out that the learning curve could be a bit steep for newcomers to the platform, and a few mentioned occasional technical hiccups.

Nevertheless, these concerns seemed to be relatively minor compared to the overall satisfaction users expressed with the tool.

My Personal Experience

In my own experience with Ninja Outreach, I found the platform to be highly effective and efficient for influencer marketing and lead generation efforts.

Although I did encounter a few small challenges while learning to navigate the tool, the support and resources provided by the Ninja Outreach team made it easier for me to overcome these hurdles.

Pros and Cons of Ninja Outreach: a quick overview

Pros and Cons of Ninja Outreach

After thoroughly testing Ninja Outreach and considering the opinions of other users, I've compiled a list of pros and cons to help you decide if this tool is right for you.

Keep in mind that this is based on my personal experience and perspective, so your experience may differ.


  1. Extensive influencer database: Ninja Outreach offers a massive database of influencers, making it much easier to find the right partners for your marketing campaigns.
  2. Powerful search functionality: Advanced search features and filters enable you to pinpoint influencers who best align with your target audience and goals.
  3. Efficient email outreach: The platform streamlines the outreach process with customizable templates and automated follow-up, saving you time and effort.
  4. Influencer Earnings Calculators: The Instagram and YouTube Influencer Earnings Calculators provide valuable insights into the potential value of collaborating with specific influencers.
  5. Helpful support and resources: Ninja Outreach offers responsive customer support and a wealth of educational resources to help you get the most out of the platform.
  6. Built-in CRM: The platform's CRM features make it easy to manage your influencer relationships and track conversations.
  7. Lead generation capabilities: With millions of profiles in the database, Ninja Outreach can help you find and reach business leads quickly and efficiently.
  8. Agency-friendly: The tool is designed with agencies in mind, offering large capacity and automation features for efficient, large-scale influencer marketing.


  1. Pricing might be steep for some budgets: Although Ninja Outreach offers a variety of plans to cater to different users, the pricing might be a bit expensive for those on a tight budget.
  2. Learning curve: Some users, including myself, found that there was a bit of a learning curve when getting started with the platform. However, with the available support and resources, this issue can be overcome.
  3. Occasional technical issues: A few users mentioned experiencing some technical hiccups while using the platform, but these seemed to be relatively minor and infrequent.
Getting started with Ninja Outreach and additional tips

Who Should Use Ninja Outreach?

In my experience, Ninja Outreach is an excellent tool for a wide range of users.

Whether you're an individual, small business owner, or part of an agency, this platform can help you achieve your influencer marketing and lead generation goals.

Here are some groups that I believe would benefit most from using Ninja Outreach:

  1. Small businesses looking to connect with influencers to promote their products or services
  2. Influencer marketing agencies managing multiple clients and campaigns
  3. Digital marketing professionals seeking a comprehensive tool for influencer outreach and relationship management
  4. Freelancers looking to build their network and expand their reach through collaborations with influencers
  5. Bloggers and content creators searching for guest posting opportunities, expert roundups, or link building prospects

Getting Started with Ninja Outreach

When I first started using Ninja Outreach, I found that the onboarding process was straightforward and user-friendly.

Here are the steps I took to get started:

  1. Sign up for a Ninja Outreach account and choose the appropriate subscription plan for your needs.
  2. Complete the initial setup process, including connecting your email account.
  3. Familiarize yourself with the platform's interface and features by exploring the dashboard and available resources.
  4. Use the search functionality to find influencers or leads in your target niche and location.
  5. Create and save customizable email outreach templates to streamline your communication with influencers.
  6. Launch your first outreach campaign by scheduling emails and follow-ups to your selected contacts.
  7. Monitor your campaign results and engagement using the built-in CRM and analytics features.

Additional Tips to Maximize the Potential of Ninja Outreach

To help you get the most out of your Ninja Outreach experience, here are some tips and best practices I picked up along the way:

  1. Spend some time refining your search criteria to find the most relevant influencers or leads for your goals. Remember that quality is more important than quantity.
  2. Personalize your email outreach templates with custom fields and alternative phrase strings to improve deliverability and response rates.
  3. Take advantage of Ninja Outreach's Chrome Extension to quickly add leads and influencers to your database as you browse Google search results.
  4. Don't underestimate the importance of follow-up emails. Schedule automated follow-ups to increase the chances of receiving a response from your target influencers.
  5. Regularly review your campaign performance and adjust your strategy as needed. Use the available analytics and CRM features to identify areas for improvement.
  6. Keep your influencer relationships warm by engaging with them on social media and offering value beyond the initial collaboration.
Our opinion of Ninja Outreach


After thoroughly testing Ninja Outreach and experiencing its features firsthand, I can confidently say that it's a powerful and valuable tool for influencer marketing and lead generation.

As a reviewer for Big Brain Solution, I've had the opportunity to explore many tools, and Ninja Outreach has proven to be one of the most comprehensive and user-friendly options available.

Its robust search functionality, customizable email templates, and built-in CRM make it easy for users to connect with influencers, manage relationships, and monitor campaign performance.

The platform's versatility makes it suitable for a wide range of users, from individuals and small businesses to agencies.

If you're looking to enhance your influencer marketing strategy or generate valuable leads, I highly recommend giving Ninja Outreach a try.

You can visit their website here to explore their features and pricing plans further.

Remember, the key to success with any tool is understanding how to leverage its capabilities effectively and adapting your strategy to suit your unique needs.

So go ahead, try Ninja Outreach for yourself, and unlock the potential of influencer marketing and lead generation.

Happy outreach!

Ninja Outreach FAQs

What is Ninja Outreach?

Ninja Outreach is an all-in-one influencer database and email outreach marketing tool that helps users find business leads, connect with influencers, and manage their influencer marketing campaigns.

Who can benefit from using Ninja Outreach?

Individuals, small businesses, and marketing agencies can all benefit from using Ninja Outreach.

It's suitable for those looking to improve their influencer marketing strategy or generate valuable leads.

How can I find business leads using Ninja Outreach?

You can find business leads by searching for your target niche and location keywords in Ninja Outreach's massive database, which contains millions of profiles.

Use advanced search queries to further refine your results.

Can I schedule emails to my business leads?

Yes, you can schedule emails to be sent to your business leads on specific dates and times using Ninja Outreach's email outreach feature.

How do I find Instagram influencers using Ninja Outreach?

You can find Instagram influencers by setting your preferred metrics, such as niche, location, audience engagement, budget, and follower count, and then searching the Ninja Outreach database.

Does Ninja Outreach have a Chrome extension?

Yes, Ninja Outreach has a Chrome extension that allows you to add Instagram leads as you browse Google search results.

How can I manage my influencer relationships with Ninja Outreach?

Ninja Outreach has built-in CRM features that help you track conversations and requests, enabling you to manage your influencer relationships more effectively and with a personalized approach.

What are the key features of Ninja Outreach for agencies?

For agencies, Ninja Outreach offers large capacity influencer marketing software that automates outreach, finds and verifies email addresses, autofills contact forms, and provides one-click filters for finding specific profiles.

Can I use Ninja Outreach for link building?

Yes, Ninja Outreach is an all-in-one link building software that supports various link building strategies, such as guest post link building, resource page link building, and broken link building.

What is the pricing structure for Ninja Outreach?

Ninja Outreach offers multiple pricing plans, including Flex, Silver, and Silver Plus, with varying levels of features and support.

There's also a Gold plan for those seeking more premium options. Plans can be billed monthly or annually at a discounted rate.

How do I personalize email templates in Ninja Outreach?

You can personalize email templates using custom fields that automatically populate emails with each lead's distinct information.

Add alternative phrase strings to produce unique combinations and improve deliverability and response rates.

Is there a knowledge base or blog for Ninja Outreach?

Yes, Ninja Outreach has a FAQ & Knowledge Base section and a blog that offers helpful information and tips for using the tool effectively.