Sprout Social Review: Social Media Results [Tested 2023]

Sprout Social Review: Social Media Results [Tested 2023]
June 9, 2023
Liam Langers

Quick Read

In a hurry? Here's the lowdown on Sprout Social from our own experience.

I, along with my fellow Big Brain Solution team members, gave this social media management tool a test drive, and it truly wowed us.

Sprout Social has got you covered on all major social media platforms and comes packed with features for scheduling, analytics, team collaboration, and more.

Sure, the pricing might seem a little high, but they've got different plans to suit various budgets.

Plus, there's a 30-day free trial to help you make up your mind.

All in all, it's a fantastic tool to help you stay on top of your social media game.

Curious? Give it a shot by visiting their website to check out Sprout Social for yourself.

Happy social media adventures!

Navigating the ever-evolving world of social media management can be quite challenging.

That's why, at Big Brain Solution, we've made it our mission to help businesses thrive in the digital space.

Recently, our team decided to test Sprout Social, a popular social media management tool, to see if it lived up to the hype.

We spent weeks exploring its features, evaluating its effectiveness, and analyzing the impact it had on our social media efforts.

In this review, we'll share our firsthand experience and insights to help you determine if Sprout Social is the right tool for your business.

Introduction to Sprout Social

Sprout Social is a powerful social media management platform designed to help businesses manage and grow their online presence.

With a range of features, including scheduling, engagement, analytics, listening, and collaboration, Sprout Social aims to streamline the process of managing multiple social media accounts and drive meaningful results.

In our time testing the platform, we found it to be an invaluable tool that helped us optimize our social media strategy and improve our overall performance.

Now, let's dive into the details and explore the features that made our experience with Sprout Social so positive.

Key features of Sprout Social

Key features of Sprout Social

When we decided to test Sprout Social, we wanted to dive deep into its features to understand how it could help our social media management efforts.

Here's a closer look at some of the key features we found particularly useful during our review:

Unified Smart Inbox

Sprout Social's unified Smart Inbox made our social media management process smoother than ever.

With all our messages, mentions, and comments from different platforms in one place, it was easy to keep track of everything and respond quickly.

Plus, the inbox automatically refreshes, ensuring that we never miss any new engagement.

Customizable Publishing Calendar

The customizable publishing calendar was a game-changer for our content planning.

It allowed us to visualize our entire posting schedule, making it easier to identify gaps and make changes as needed.

We could drag and drop posts to reschedule them, and the color-coded labels made it simple to identify the platform for each post.

ViralPost Send Time Optimization

Sprout Social's ViralPost feature analyzes our audience's engagement patterns to determine the best times to post our content.

This helped us increase the visibility and reach of our posts without spending hours analyzing data ourselves.

It was a huge time-saver and proved to be quite effective in boosting our engagement rates.

Content Curation and RSS Integration

As content creators, we often need inspiration or sources to share relevant industry news.

Sprout Social's content curation feature and RSS integration allowed us to discover and share high-quality content easily.

We could search for content using keywords, and even add RSS feeds to our account to monitor updates from our favorite sources.

In-Depth Analytics and Custom Reports

Sprout Social's analytics tools are impressive, providing us with all the data we needed to make informed decisions.

We were able to monitor our social media performance, track engagement, and analyze the success of our campaigns.

Additionally, the custom reporting feature allowed us to create tailored reports that focused on the metrics that mattered most to our team.

Social Listening and Trend Analysis

One feature that stood out to us during our review was Sprout Social's social listening and trend analysis capabilities.

We could monitor conversations and trends related to our brand, competitors, and industry.

This gave us valuable insights into our target audience's preferences and helped us refine our social media strategy accordingly.

Enhanced Engagement Tools

Sprout Social goes beyond the unified inbox to offer additional engagement tools that made it easier for us to interact with our audience.

For instance, the platform has a feature that allows us to save replies as drafts, making it simple to maintain a consistent brand voice and streamline our responses to common queries.

Moreover, Sprout Social's sentiment analysis helped us gauge the overall mood of our audience and respond accordingly.

Team and Client Collaboration

We found Sprout Social's team collaboration tools to be incredibly useful, as they enabled us to work seamlessly with both our internal team members and external clients.

With custom workflows, we could easily assign tasks, track progress, and approve content before it went live.

Additionally, Sprout Social's client collaboration features allowed us to share reports and insights with our clients, keeping them in the loop on our social media efforts.

Employee Advocacy

Sprout Social's employee advocacy feature, previously called Bambu, was another standout.

It allowed us to turn our employees into brand ambassadors by making it easy for them to share company news and updates on their personal social media profiles.

This turned to be very helpful for expanding our reach and promote a positive brand image with minimal effort.

Competitive Analysis

Sprout Social's competitive analysis tools offered us valuable insights into our competitors' social media strategies.

We were able to monitor their performance, identify their strengths and weaknesses, and uncover opportunities to differentiate our brand.

These insights helped us refine our social media approach and stay ahead of the competition.

Ease of Use: Sprout Social's Interface

At Big Brain Solution, we know that a tool's usability is crucial for its adoption and long-term success.

As we put Sprout Social to the test, we paid close attention to its user interface and overall ease of use.

We're happy to report that Sprout Social delivered an excellent user experience for both beginners and seasoned social media managers alike.

From the moment we logged in, we found Sprout Social's interface to be clean, intuitive, and well-organized.

Navigation was a breeze, thanks to its straightforward layout and easily accessible features.

Our team members, who had varying levels of experience with social media management tools, were able to get up and running with minimal guidance.

Sprout Social also excelled in providing helpful resources to support our learning process.

We appreciated the comprehensive onboarding process and in-app tutorials that guided us through the platform's features and functionalities.

Even when we encountered questions or needed additional support, Sprout Social's responsive customer support team was there to help.

In our experience, Sprout Social's focus on usability made a significant difference in our team's productivity and overall satisfaction with the platform.

We found ourselves spending less time grappling with a learning curve and more time focusing on what truly matters—engaging with our audience and optimizing our social media efforts.

Sprout Social Pricing: comparing the plans

Pricing and Plans: Sprout Social's Options

We understand that pricing plays a significant role when it comes to choosing the right social media management tool for your business.

While testing Sprout Social, we explored their pricing structure and plan options to help you make an informed decision.

Sprout Social offers four main plans to cater to different business needs, and the first three plans come with a 30-day free trial, allowing you to test the platform before committing to a paid subscription.

Here's an overview of the plans:

  1. Standard Plan: Starting at $249 per month, the Standard plan includes 5 social profiles and a solid set of features for businesses looking to streamline their social media management.
  2. Professional Plan: For $399 per month, the Professional plan offers unlimited social profiles and additional features for teams needing more advanced capabilities.
  3. Advanced Plan: Priced at $499 per month, the Advanced plan comes with even more features, providing a comprehensive solution for businesses with complex social media requirements.
  4. Enterprise Plan: For larger organizations or those with specific needs, the Enterprise plan offers custom pricing and includes tailored onboarding, priority support, success consulting, and an extensive list of features.

To get the most accurate pricing and see the full list of features for each plan, we recommend visiting Sprout Social's website here.

During our review, we found that Sprout Social's pricing structure was transparent and flexible, allowing us to choose the plan that best suited our needs and budget.

While the platform might be on the higher end of the pricing spectrum compared to some alternatives, we believe that the value it provides, combined with its robust features and ease of use, makes it a worthwhile investment for businesses serious about their social media management.

Customer support of Sprout Social

Customer Support and Resources

While testing Sprout Social, our team at Big Brain Solution inevitably ran into some questions and challenges.

This presented the perfect opportunity to put their customer support to the test.

In this section, we'll share our experience with Sprout Social's customer support and the resources they provided to help us get the most out of their platform.

Responsive Customer Support

One thing that stood out to us during our review was the responsiveness and helpfulness of Sprout Social's customer support team.

Whenever we had questions or needed assistance, they were just a click away via their in-app chat feature.

The support team was not only quick to respond but also knowledgeable and patient in addressing our concerns.

For example, we encountered an issue with integrating one of our social media accounts into the platform.

We reached out to the support team, and they promptly guided us through the process of troubleshooting the integration.

Thanks to their expert assistance, we were able to resolve the issue and continue with our social media management tasks.

In-Depth Knowledge Base

Sprout Social offers a comprehensive knowledge base that we found to be an invaluable resource.

With in-depth articles, how-to guides, and best practices, their knowledge base helped us find answers to our questions and learn more about the platform's features.

We were particularly impressed with the clarity and detail of the articles, making it easy for us to understand even the most complex topics.

Webinars and Training Sessions

In addition to their knowledge base, Sprout Social also provides webinars and training sessions to help users get the most out of their platform.

We found these sessions to be informative and engaging, with expert hosts sharing insights, tips, and tricks on various aspects of social media management.

These resources helped us level up our skills and make the most of Sprout Social's features.

Customer reviews of Sprout Social

User Reviews and Testimonials

As someone who has tested Sprout Social together with the rest of the Big Brain team, I wanted to get a broader perspective on the experiences of other users.

So, I went ahead and took a deep dive into user reviews and testimonials to see what people love about Sprout Social and where they think the platform could improve.

Positive Experiences

One thing that consistently came up in the reviews I read was the praise for Sprout Social's user-friendly interface.

Many users mentioned that the platform was easy to navigate and learn, which allowed them to focus more on managing their social media presence rather than wrestling with a steep learning curve.

One user even shared an anecdote about how they were able to onboard their entire team in just a couple of days, thanks to Sprout Social's intuitive design and helpful onboarding resources.

Another aspect that users seemed to appreciate was Sprout Social's comprehensive suite of features.

From scheduling and publishing content to monitoring and analytics, users found that the platform had all the tools they needed to manage their social media presence effectively.

I came across a review where a marketing manager mentioned that Sprout Social's in-depth analytics had been a game-changer for their team, helping them make data-driven decisions and refine their social media strategy.

Here are a few real user experiences:

  • "Sprout Social has been a game-changer for our business. The platform is easy to use and has significantly helped us increase our social media presence. The analytics and reporting features are also very useful."
  • "I've been using Sprout Social for a few months now, and I love it. The platform is very intuitive and has saved me a lot of time managing our social media accounts. The customer support team is also very helpful."

Areas for Improvement

While most reviews were overwhelmingly positive, there were a few areas where users felt that Sprout Social could improve.

Some users mentioned that the platform could be more affordable, especially for smaller businesses or startups with limited budgets. However, they also acknowledged that the value provided by Sprout Social's features and customer support often outweighed the cost.

Another point that came up was the desire for more native integrations with other marketing tools and platforms.

Users mentioned that while Sprout Social offers a decent number of integrations, expanding the list would make the platform even more powerful and seamless to use.

Final Thoughts

After going through numerous user reviews and testimonials, it's clear to me that Sprout Social has made a positive impact on many businesses and individuals managing their social media presence.

While there are some areas for improvement, the overall sentiment towards the platform is quite favorable.

In my experience and that of others, Sprout Social has proven to be a reliable and user-friendly solution for social media management.

Sprout Social Pros and Cons: a quick overview

Pros and cons

After a quick discussion about our experiences and thoughts with the Big Brain Solution team, I've compiled a list of pros and cons to give you a quick overview of Sprout Social's strengths and weaknesses.


  1. User-friendly interface: Sprout Social's intuitive design makes it easy to navigate and learn, allowing users to focus on managing their social media presence.
  2. Comprehensive suite of features: The platform offers a wide range of tools for scheduling, publishing, monitoring, and analyzing social media content, catering to the diverse needs of businesses.
  3. In-depth analytics: Sprout Social's analytics features provide valuable insights into social media performance, enabling users to make data-driven decisions and refine their strategies.
  4. Responsive customer support: Users have praised the platform's customer support team for their prompt responses, helpfulness, and knowledge.
  5. Helpful resources: Sprout Social offers a wealth of resources, including a comprehensive knowledge base, webinars, and training sessions, to help users get the most out of the platform.


  1. Pricing: Some users feel that Sprout Social's pricing could be more affordable, particularly for smaller businesses and startups with limited budgets.
  2. Limited native integrations: While the platform offers a decent number of integrations, users have expressed a desire for more native integrations with other marketing tools and platforms to enhance its overall functionality.
Alternatives to Sprout Social

Sprout Social Vs. Competitors

In the ever-growing world of social media management tools, it's crucial to understand how Sprout Social compares to its competitors.

That's why I've compared our experiences with other tools, to see how Sprout Social stacks up against four popular alternatives: Hootsuite, SocialBee, CoSchedule, and Crowdfire.

Sprout Social vs Hootsuite

Hootsuite is another popular social media management platform that offers a range of features similar to Sprout Social.

While both platforms provide scheduling, publishing, and monitoring tools, Sprout Social stands out for its in-depth analytics and user-friendly interface.

However, Hootsuite offers a wider range of pricing plans, which may be more appealing to smaller businesses and startups.

Hootsuite Review

Sprout Social vs SocialBee

SocialBee is a more niche social media management tool that focuses primarily on content curation and scheduling.

While it offers a solid set of features for content management, it doesn't have the same level of analytics, monitoring, and team collaboration features as Sprout Social.

If in-depth analytics and a comprehensive set of features are crucial for your business, Sprout Social might be a better choice.

SocialBee Review

Sprout Social vs CoSchedule

CoSchedule is a marketing calendar and social media management tool that helps users plan and execute their marketing strategy.

While both platforms offer scheduling, publishing, and analytics features, CoSchedule's primary strength lies in its robust marketing calendar, which provides a visual overview of your marketing strategy.

If a marketing calendar is essential to your workflow, CoSchedule might be a more suitable choice.

However, Sprout Social's broader range of features and superior analytics make it a more comprehensive solution for social media management.

CoSchedule Review

Sprout Social vs Crowdfire

Crowdfire is a social media management platform that focuses on content discovery and curation.

It offers some basic scheduling and analytics features, but its primary selling point is its content recommendation engine.

If content discovery and curation are your top priorities, Crowdfire might be a better fit.

However, for businesses seeking a comprehensive set of social media management features, including in-depth analytics and team collaboration tools, Sprout Social is the stronger contender.

Crowdfire Review
Getting started with Sprout Social and Additional Tips

Who Should Use Sprout Social?

Based on my experience and the collective feedback from the Big Brain Solution team, Sprout Social is an excellent choice for businesses of all sizes that are looking for a comprehensive and user-friendly social media management solution.

Whether you're a freelancer managing multiple clients' social media accounts, a small business owner trying to grow your online presence, or a large enterprise with a dedicated social media team, Sprout Social has the features and flexibility to cater to your needs.

Note: this is given you have the budget for a social media tool like this, because it's definetly not the cheapest option.

Getting Started with Sprout Social

When I first started using Sprout Social, I found the onboarding process to be smooth and straightforward.

Here's a quick overview of how you can get started with Sprout Social:

  1. Sign up for a free trial: Sprout Social offers a 30-day free trial for its Standard, Professional, and Advanced plans. This gives you the opportunity to test out the platform and see if it's a good fit for your needs.
  2. Connect your social media accounts: After signing up, you'll need to connect your social media accounts to Sprout Social. The platform supports various networks, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  3. Familiarize yourself with the dashboard: Once your accounts are connected, take some time to explore the dashboard and get acquainted with the various features and tools available.
  4. Set up your publishing calendar: Use the publishing calendar to schedule and plan your social media content in advance. This can help you maintain a consistent posting schedule and streamline your content creation process.
  5. Monitor and engage with your audience: Utilize Sprout Social's monitoring and engagement tools to keep track of mentions, messages, and comments across your social media channels. This can help you stay on top of your audience's needs and ensure you're always engaged with your followers.

I enjoyed one webinar in particular that thought me some interesting things about Sprout Social and social media in general, I’ll include their video below.

Tips for Maximizing Sprout Social's Potential

As someone who has used Sprout Social extensively, I've learned a few tips and tricks to make the most of the platform's features:

  1. Leverage the in-depth analytics: One of Sprout Social's key strengths is its analytics capabilities. Make sure to review the data regularly and use the insights to refine and optimize your social media strategy.
  2. Customize your reports: Sprout Social allows you to create custom reports tailored to your specific needs. Take advantage of this feature to track the metrics that matter most to your business.
  3. Collaborate with your team: If you're working with a team, use Sprout Social's collaboration tools to streamline communication, delegate tasks, and ensure everyone is on the same page.
  4. Utilize the built-in CRM: Sprout Social's built-in CRM can help you keep track of your audience's preferences, interactions, and history. Use this information to personalize your content and build stronger relationships with your followers.
  5. Stay on top of industry trends: Use Sprout Social's competitive analysis tools to monitor your competitors and stay updated on the latest industry trends. This can help you stay ahead of the curve and identify new opportunities for growth.
Our opinion of Sprout Social


After thoroughly testing Sprout Social and discussing its features, benefits, and drawbacks with the rest of the Big Brain Solution team, we can confidently say that Sprout Social is a powerful and comprehensive social media management platform.

Its user-friendly interface, robust analytics, and extensive set of features make it a reliable choice for businesses of all sizes looking to improve their social media presence and streamline their workflow.

While no platform is perfect, Sprout Social's pros undoubtedly outweigh its cons, and we believe it's worth considering for anyone seeking a reliable social media management solution.

If you're interested in trying Sprout Social for yourself, visit their website to sign up for a free trial and see if it's the right fit for your needs.

As always, we at Big Brain Solution strive to provide you with the most accurate and helpful information to assist you in making informed decisions.

We hope our review has been insightful and has given you a clearer idea of whether Sprout Social is the right choice for your business.

Before we part ways, here's a fun social media quote to leave you with:

"Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence" – Sean Gardner.

Good luck on your social media journey, and may you achieve great success in connecting with your audience and growing your online presence!

Sprout Social FAQs

Can I schedule posts in advance with Sprout Social?

Yes, Sprout Social allows you to schedule posts in advance for all supported social media platforms.

You can also use the platform's ViralPost feature to automatically schedule posts at optimal times for maximum engagement.

Does Sprout Social offer a mobile app?

Sprout Social offers a mobile app for both iOS and Android devices.

The app allows you to manage your social media accounts, schedule and publish content, view analytics, and respond to messages on the go.

Is Sprout Social suitable for small businesses or solopreneurs?

Yes, Sprout Social is designed for businesses and users of all sizes, including small businesses and solopreneurs.

The platform offers different pricing plans to accommodate various budgets and requirements, ensuring that you can find a plan suitable for your needs.

Can I collaborate with my team using Sprout Social?

Absolutely! Sprout Social offers team collaboration features that allow you to work seamlessly with your team members.

You can assign tasks, leave notes, and manage team workflows within the platform.

What kind of analytics does Sprout Social provide?

Sprout Social offers in-depth analytics and reporting for all supported social media platforms.

You can access data on your audience demographics, post performance, engagement rates, and more. Customizable reports can be exported in various formats to suit your needs.

Does Sprout Social offer a free trial?

Yes, Sprout Social offers a 30-day free trial for the Standard, Professional, and Advanced plans.

You can test the platform's features and decide if it's the right fit for your business before committing to a paid plan.

Is Sprout Social GDPR compliant?

Sprout Social is GDPR compliant and has implemented various measures to protect users' data and privacy.

The company is also Privacy Shield certified, ensuring compliance with EU-US and Swiss-US data protection requirements.

How does Sprout Social's pricing work?

Sprout Social offers four pricing plans: Standard, Professional, Advanced, and Enterprise.

Plans start at $249 per month for the Standard plan and go up to custom pricing for the Enterprise plan.

Each plan comes with a different set of features to accommodate various needs.

Can I use Sprout Social for employee advocacy?

Yes, Sprout Social's Bambu feature enables employee advocacy by allowing you to easily create and share content with your team members.

This feature encourages employees to share company content on their personal social media accounts, increasing your brand's reach and credibility.

Does Sprout Social provide competitive analysis?

Sprout Social offers competitive analysis tools that allow you to monitor and compare your social media performance with that of your competitors.

You can analyze key performance indicators, benchmark your growth, and gain insights into your competitors' strategies to stay ahead in the game.

Can I manage multiple social media accounts with Sprout Social?

Yes, Sprout Social allows you to manage multiple social media accounts across different platforms.

You can monitor, analyze, and publish content for all your accounts from a single, unified dashboard.