Landing Pages

Unbounce Review: AI Landing Pages For Better Results? [Tested]

Unbounce Review: AI Landing Pages For Better Results? [Tested]
June 9, 2023
Liam Langers

Quick Read

Testing Unbounce with my team at Big Brain Solution, we found it to be a potent tool for converting website visitors into customers.

It’s packed with smart AI features and an intuitive interface that impressed us.

Though the price tag may raise an eyebrow at first, we saw firsthand the value it could bring.

If you're curious, I’d recommend trying out their 14-day trial.

Interested in seeing it in action? Visit their website to kick off your journey.

Let's tap into a tool that really gets conversion.

Are you searching for effective ways to convert your website visitors into leads or sales?

Overwhelmed by the abundance of digital marketing tools out there, all promising sky-high conversion rates?

If so, today's focus on Unbounce might just be the topic for you.

As part of the Big Brain Solution team, I've had the firsthand opportunity to explore this landing page platform inside and out.

Now, I'm excited to bring those experiences to life to give you an amazing and detailed review.

What is Unbounce?

Unbounce is a dynamic platform that is geared towards giving your digital marketing a significant boost.

It provides the means to craft custom landing pages, popups, and sticky bars.

Each of these elements is designed specifically for every marketing campaign you manage.

Instead of a general approach like a typical website, these tools channel your visitors' attention to the precise action you'd like them to take.

This concentrated focus could lead to improved conversion rates.

But Unbounce isn't just about building tools for campaign-focused elements.

It marries these tools with intelligent features and artificial intelligence to offer a more efficient and data-oriented campaign experience.

But that's not all - we'll be exploring these features in much more depth as we progress.

Through this comprehensive review, we'll investigate its core features, the ups and downs, how it measures against competitors, its pricing model, and the quality of customer service.

Additionally, we will share insights on how to get started and some valuable tips to squeeze the most potential out of Unbounce.

By the end of this review, you'll know everything you need about Unbounce and there will be no doubt in knowing if this is the platform you're looking for.

Remember, the aim here is to bring you an honest, in-depth review that aids you in deciding whether Unbounce aligns with your aspirations in digital marketing.

Let's get started!

Key features of Unbounce

Key Features of Unbounce

Unbounce isn't your everyday landing page tool.

It's a resourceful platform brimming with features that can elevate your marketing campaigns.

Allow me to take you on a tour:

  • Custom Landing Pages: Unbounce hands you the capability to craft distinct landing pages for each marketing campaign. By doing this, it ensures your visitors stay focused on the specific action you wish for them to undertake, boosting the likelihood of conversions.
  • User-Friendly Drag-and-Drop Builder: Unbounce provides a tool that's a friend to everyone – the drag-and-drop builder. Regardless of your expertise in the web design, you'll find crafting pages using this tool to be pretty straightforward.
  • Popups and Sticky Bars: With Unbounce, you're able to set up popups and sticky bars to put forward relevant offers, gently nudging more visitors towards conversion. You can arrange these tools to appear when certain conditions are met and aim them towards particular segments of your audience.
  • Ready-to-Use Templates: Unbounce offers an array of over 100 templates designed to be high-performers for landing pages, popups, and sticky bars. Whether you're looking for a fast-track start or seeking some creative stimulation for your designs, these templates got you covered.
  • AI-Inspired Copywriting: Unbounce employs artificial intelligence to create compelling content for your pages, ads, emails, and more. This key feature is a time-saver and works to enhance the impact of your marketing content.
  • Smart Traffic Direction: The Smart Traffic feature uses the power of AI to automatically guide each visitor to the landing page that suits them best. It's like having your personal traffic controller, striving to make every visit count!
Unbounce benefits based on our experience

How Unbounce Benefits Your Team (Our Experience)

While the features Unbounce offers seem attractive, their true impact lies in the benefits they bring to your marketing efforts.

In this section, I will share the Big Brain Solution team's hands-on experience and reveal the advantages we saw while working with Unbounce.

Tailored Buyer Journeys

One of our most appreciated experiences with Unbounce was when we were tasked with a major lead-generation campaign for a client.

The primary challenge was to capture the attention of a very diverse target audience.

Thanks to Unbounce's custom landing pages, we could create a tailored journey for each segment of our audience, which significantly boosted our conversions.

Each page was designed with a specific audience segment in mind, effectively addressing their unique needs and expectations.

Ease of Use

The next advantage of Unbounce we found was the platform's user-friendliness.

Whether a member of our team was a seasoned landing page expert or a novice, Unbounce's easy-to-use builders allowed everyone to participate in the page creation process.

This flexibility not only made our team more versatile but also saved valuable time, which could then be invested in strategizing and optimizing our campaigns.

Smarter Campaign Creation with AI

Another standout feature was Unbounce's AI capabilities. It streamlined our campaign creation and provided data-backed insights.

For instance, Unbounce's Smart Copy feature proved to be a game-changer, helping us generate engaging copy for our ads and emails in seconds.

This not only saved time but also ensured we were putting forward compelling content.

Better Conversions

Last but not least, Unbounce's automatic traffic optimization played a crucial role in our campaign's success.

Instead of having to manually assess and route traffic, Unbounce's AI analyzed visitor attributes and automatically routed them to the page that was most likely to convert.

This feature led to a noticeable increase in our conversions, delivering more signups and sales faster than we'd experienced before.

Unbounce Pricing: comparing the plans

Pricing and Plans

All the features, benefits, and smart tools sound quite enticing, but let's face it - no tool is worth emptying your coffers every month.

So let's talk about Unbounce's pricing structure.

Unbounce has four distinct plans, each offering different benefits:

  1. Launch is priced at $74USD per month, billed annually. This plan is a great starting point for new businesses or smaller campaigns. It offers unlimited landing pages, popups, and sticky bars, along with up to 500 conversions and the capacity to handle up to 20,000 visitors.
  2. The Optimize plan comes at $109USD per month, billed annually. It's a fitting choice for growing businesses. It provides the same unlimited access as the Launch plan but caters to up to 1,000 conversions and 30,000 visitors.
  3. The Accelerate plan costs $180USD per month, billed annually. Designed for fast-growing businesses with higher traffic, it offers up to 2,500 conversions and can accommodate up to 50,000 visitors.
  4. The Concierge plan starts at $469USD per month, billed annually. It's tailored for businesses requiring a comprehensive solution. This plan offers a dedicated success manager and can handle more than 100,000 visitors.

Unbounce also provides a 14-day free trial for those who want to dip their toes in before fully diving in.

For all the details and to see what each plan offers, you can visit Unbounce's pricing page.

Given the AI features and the significant impact they can have on conversion rates, I find the pricing very reasonable.

It's not just about the cost, it's about the potential return on your investment.

However, only you can decide if Unbounce is a worthwhile investment for your business.

Customer support of Unbounce

Support and Learning Resources

Whenever you're exploring a new tool, strong support and educational resources are like your compass and guidebook.

They're invaluable when navigating through unfamiliar terrain, providing direction when needed.

Support Team: There For You

My interaction with the Unbounce support team was quite remarkable.

They were present every step of the way, easily accessible through various channels like chat, phone, and email during the week.

Even over the weekend, they still managed to be there, extending their support via email.

For instance, during one weekend when I was setting up a new landing page, I encountered a technical issue that I couldn't solve.

I reached out to them via email, and despite it being a non-business day, they promptly responded and guided me to the resolution.

Resources: Your Personal Online Course

When you're dealing with advanced features, understanding how to effectively utilize them can be challenging.

That's where Unbounce's rich collection of resources and educational content comes into play.

They've created a comprehensive blog and resource library that covers a broad spectrum of marketing topics.

Let's say you're curious about optimizing your landing pages or eager to discover new strategies for boosting conversions; you'll find a plethora of articles and guides catering to these topics and more.

For instance, I once used their guide on "14 Ways to Drive Traffic to Your Website’s Landing Pages," which provided step-by-step instructions and case studies, proving invaluable to my marketing campaign.

These factors—Unbounce's devoted customer support and comprehensive resources—significantly enrich the user experience by simplifying complex processes and promoting successful outcomes.

Their commitment to user success shines through these aspects of their service.

Unbounce pros and cons: a quick overview

Pros and Cons

Let's be real, nothing is perfect, right? That's why it's crucial to weigh the highs and lows of any platform. Here's our first-hand experience with Unbounce:


  • Accessibility: Unbounce doesn't make you feel lost. With two builders suited to varied skill levels, you can easily create top-notch landing pages, regardless of your experience level.
  • Loaded with Features: Unbounce is like a Swiss Army knife for marketers. From AI-driven optimization tools and copywriting assistance to custom popups and sticky bars, it gives you ample opportunity to boost your conversions.
  • Hassle-free A/B Testing: Forget the tedious, traditional A/B testing. Unbounce's Smart Traffic directs visitors to where they are most likely to convert. Talk about working smarter, not harder!
  • Wide Array of Templates: With over a hundred high-converting landing page templates, Unbounce saves you significant time and gives you a solid starting point for page creation.


  • Domain Limitations: Your plan decides how many domains you can have. The starter 'Launch' plan, for example, offers just one domain. Need more? You’ll have to move up the ladder to a more premium plan.
  • Pricing: Unbounce isn't necessarily budget-friendly, especially for small businesses or startups. However, considering the value it offers, the cost could very well be a worthwhile investment.
  • Learning Required: Unbounce is pretty user-friendly, but there's still a learning curve, especially for newcomers to the world of landing page builders. But don't sweat it! Unbounce offers a ton of resources to help you find your way around the platform.
Alternatives to Unbounce

Unbounce Vs. Competitors: Best Alternatives

Selecting a landing page builder isn't just about picking the first option that comes your way.

It's about matching your unique requirements and budget to the most fitting solution.

In this section, I'll compare Unbounce with four of its major competitors: PureLander, Leadpages, InstaPage, and Convertri.

Unbounce Vs. PureLander

PureLander is user-friendly and budget-friendly, making it ideal for beginners.

It focuses on speed and simplicity but lacks the AI-driven capabilities and advanced features that Unbounce brings to the table.

If your goal is a straightforward and cost-effective solution, PureLander might be a good fit.

However, if you require more sophisticated features such as AI optimization and automated traffic routing, Unbounce would be the superior choice.

PureLander Review

Unbounce Vs. Leadpages

Leadpages, known for its robust integration capabilities, also features an AI engine for content creation.

However, Unbounce's AI capabilities are superior, and its A/B testing capabilities are commendable.

If integrations are your priority, Leadpages could be your best bet.

But, if you appreciate superior AI optimization and efficient A/B testing, Unbounce would serve you better.

Leadpages Review

Unbounce Vs. InstaPage

InstaPage is a formidable landing page builder with robust analytics. However, it is significantly more expensive than Unbounce.

Your choice between Unbounce and InstaPage might come down to budget and the depth of analytics you require.

If your budget allows and you need advanced analytics, InstaPage could be the right fit.

Alternatively, if you're seeking a more cost-effective solution with a solid balance of features, Unbounce is worth a look.

InstaPage Review

Unbounce Vs. Convertri

Convertri shines with its fast page loading speeds and flexible page design, but it doesn't offer the AI-driven capabilities that Unbounce does.

If page load speed and design flexibility are top priorities for you, Convertri might be a suitable choice.

But, if you're after AI optimization and data-backed insights, Unbounce holds the edge.

Convertri Review
Getting started with Unbounce and additional tips

Who Should Use Unbounce?

Unbounce is a pretty versatile tool, but who does it serve best?

Our team at Big Brain Solution found it particularly useful for businesses and individuals aiming to optimize their online conversions.

Are you an entrepreneur aiming to drive sign-ups for a new product?

Maybe you're an established business looking to enhance lead generation?

Or a marketer intent on reducing bounce rates on your landing pages?

If you nodded to any of these, Unbounce might be your answer.

Getting Started with Unbounce

From our experience, kicking off your Unbounce journey is pretty straightforward.

Here’s a simplified process:

  1. Sign up for a free trial or paid account.
  2. Choose a template or start from scratch, and customize your landing page using the drag-and-drop builder.
  3. Integrate with your email, CRM, or analytics system.
  4. Set up your custom domain and publish your page.
  5. Test, monitor, and tweak your page based on the insights provided.

Additional Tips to Maximize the Potential of Unbounce

We found a few strategies particularly effective during our time testing Unbounce:

  1. Customize Your Content: Use the AI-powered Smart Copy feature to tailor your page copy for different target audiences.
  2. Test Your Designs: Make good use of the A/B testing feature to find what resonates best with your audience.
  3. Leverage Integrations: Integrate with tools like Google Analytics, Mailchimp, and Zapier for a comprehensive marketing setup.
  4. Utilize Popups and Sticky Bars: These can boost conversions, especially when they're customized for specific user groups.
Our opinion of Unbounce


After thoroughly exploring Unbounce with my team at Big Brain Solution, I can confidently say that it is a robust and feature-rich platform that can potentially transform your landing page game.

It's not just about creating beautiful landing pages, but about creating a holistic experience for your potential customers.

From the easy-to-use builders to the AI-powered optimization and data-backed insights, Unbounce definitely stands out in the crowded market of landing page builders.

With Unbounce, creating a landing page, optimizing it, and converting visitors can become a much more streamlined and efficient process.

However, every tool has its trade-offs and it's important to identify if the benefits outweigh the costs for your specific needs.

If you are unsure about whether Unbounce is the right tool for you, I highly recommend trying out their 14-day free trial.

This will give you a hands-on experience of the platform's capabilities and help you make an informed decision.

Being part of a team that reviews multiple tools and platforms, I understand the importance of finding the right fit for your business.

And I believe that's what makes our insights at Big Brain Solution valuable to our readers.

Our goal is to aid you in making the best possible choice for your unique needs.

To give Unbounce a try and start creating your own irresistible buyer journeys, click here.

Keep in mind, it's not about finding the perfect tool, but rather about finding the tool that perfectly fits your needs.

Unbounce FAQs

What is Unbounce?

Unbounce is a platform that allows you to create, optimize, and publish landing pages.

With two builders suitable for different skill levels, AI-powered optimization, and conversion-focused features, Unbounce aims to help businesses grow through more effective campaigns.

Does Unbounce offer a free trial?

Yes, Unbounce offers a 14-day free trial that allows you to test out the platform and its features before deciding on a plan.

Who can benefit from using Unbounce?

Unbounce is designed for businesses of all sizes, from solo entrepreneurs to large enterprises.

It's especially beneficial for marketers, growth hackers, and teams looking to optimize their conversion rates.

Does Unbounce require coding skills?

No. Unbounce offers an easy-to-use drag-and-drop builder for those with minimal technical skills.

But for those who prefer to get their hands dirty, it also allows for detailed customization with HTML, CSS, and JavaScript.

What is AI copywriting in Unbounce?

AI copywriting is a feature that uses artificial intelligence to generate original, persuasive content for your landing pages, ads, and emails.

It aims to save you time while enhancing the impact of your marketing campaigns.

What does Unbounce's AI optimization do?

The AI optimization feature, called Smart Traffic, analyzes visitor attributes and automatically directs them to the landing page they're most likely to convert on.

What types of landing page templates does Unbounce offer?

Unbounce offers over 100 high-converting templates, optimized for various industries and campaign types.

Can I use my own domain with Unbounce?

Yes, you can connect your own domain to Unbounce, regardless of the plan you're on.

The number of domains you can connect depends on the plan you choose.

What kind of customer support does Unbounce offer?

Unbounce offers customer support via chat, phone, and email on weekdays.

On weekends, support is available via email.

Does Unbounce integrate with other tools?

Yes, Unbounce integrates with over 30+ apps, making it easier for you to connect with your favorite marketing tools.

Can Unbounce help me optimize my entire website?

In addition to landing pages, Unbounce also offers features for creating and optimizing popups and sticky bars, allowing you to improve conversion opportunities across your entire website.

What are the pricing plans for Unbounce?

Unbounce offers four pricing plans: Launch, Optimize, Accelerate, and Concierge.

Each plan offers unlimited landing pages, popups, and sticky bars, along with AI copywriting.

The number of conversions, visitors, and domains allowed vary depending on the plan.

Pricing starts at $74/month for the Launch plan when billed annually.